Fourteen ways in which Starbucks has tried to revitalize its brand.
8. Ditch the underperformers: In July, Starbucks announced its closure of 600 stores. Check this map for a closure near you, or peep the full list. It's also dropping 61 of its 84 stores in Australia, and eliminating 1,000 support jobs (not including all layoffs due to stores closures).
Forget the Red State / Blue State labels; the real question is Wal-Mart State or Starbucks State.
(thx, jason)
Starbucks is switching from T-Mobile to AT&T as their wireless provider. Access will be cheaper and Starbucks Card holders will get a couple hours of free wifi a day. (via fimoculous)
Crazy story about a woman who bumps into the woman who stole her identity in a Starbucks. A chase ensues. "She had bad teeth and looked like she hadn't bathed. I thought, 'You're buying Prada on my dime. Go get your teeth fixed.'"
Adding sushi to the ever-growing list of everyday consumables as economic indicators: steak, Big Macs, Starbucks coffee, Coca-Cola, and cigarettes.
Can the health of the high-end steakhouse business predict the future health of the overall economy? See also: the Big Mac index, the Starbucks index, and the Coca-Cola index.
The Taste3 conference has put some videos from their 2006 conference up on YouTube. All three talks they posted are worth a look: Dan Barber of Blue Hill, global warming and wine, and Bryant Simon on Starbucks.
An update on Bryant Simon, the fellow who's studying Starbucks from around the world in order to write a book about the company. An observation from Britain: "Starbucks is dirtier in Britain. Americans have been taught to do part of the labour, and they clean up after themselves. In the US, part of Starbucks' appeal is its cleanness." 2006 New Yorker piece about Simon and his Temple University page. (via bb)
Big Mac index, meet the Coca-Cola index. The more wealthy, democratic, and the higher the quality of life, the more likely a country's inhabitants are to drink Coke. See also Starbucks as economic indicator.
Neat "center of gravity" calculator for Google Earth. Inspired by Cory's map of the center of gravity of Manhattan's Starbucks.
Cory has calculated the center of gravity of Starbucks in Manhattan...that is, the geographic point where all of them are pulling equally on you. It's right around 40th St and 5th Ave.
Any Starbucks in the US (and 22 other countries) is supposed to sell you a cup of fair trade coffee if you ask them to. The Starbucks Challenge is motivating people to take them up on their offer. You can track people's progress or join in the fun yourself.
Companies are using mapping and demographics tools and software to more efficiently site their stores. "Retailers take the annual sales of a store, then zero in on the surrounding area. The numbers can be crunched down to the spending habits of seperate groups in the same block, providing insight into what appeals to different ages, ethnic, and gender groups."
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