Companies are using mapping and demographics tools and software to more efficiently site their stores. "Retailers take the annual sales of a store, then zero in on the surrounding area. The numbers can be crunched down to the spending habits of seperate groups in the same block, providing insight into what appeals to different ages, ethnic, and gender groups."
This entry was published on July 12, 2005 at 08:39 am.
Tags for this entry: business starbucks retail
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