I hope this will make saying “put it on Jason” a lot less awkward.
When Starbucks builds the Square Directory into their apps and in-store Digital Network, it gives Square new visibility, driving more customers to opt-in to Square. And with nearly 7,000 Starbucks stores soon accepting Square, these new payers will be able to find your business (including coffeehouses) and pay with their name, building community and creating value.
Update: Dan Frommer has more on how Square’s partnership with Starbucks will work.
Starbucks isn’t doing anything radical with its cashier / point of sale design / philosophy yet. There won’t be any pre-ordering drinks a block away, or paying anywhere in the cafe like you can at an Apple Store. Schultz says Starbucks has tried some of that and it’s “highly complicated.”