kottke.org posts about Nike

Cristiano Ronaldo's dazzle shoesDec 15 2011

Nike has designed a soccer shoe for Real Madrid's Cristiano Ronaldo that uses a striped pattern on one side of the shoe designed to confuse opponents as to which way Ronaldo might be moving his feet.

Dazzle Shoes

The cleats look remarkably different from each side of Ronaldo. From the right, they have a clean look with pinstripes. From the left, though, there are thick stripes with a red accent line. Furthermore, the asymmetrical design makes a defender's judgment that much harder, as the visual effect of Ronaldo turning his foot in one direction may not come across exactly the same as reality.

Reminds me of the dazzle camouflage used on military ships in WWI and WWII.

40th anniversary of Nike's swooshAug 18 2011

Steven Heller writes about the 40th anniversary of Nike's iconic swoosh, one of the best logos ever designed.

swoosh trademark

The origin of the mark goes like this: Knight wanted to differentiate BRS's custom product from the ones they were importing from Onituska in Japan: "...so Knight turned to a graphic design student he met at Portland State University two years earlier." One day in 1969, the student, Carolyn Davidson, was approached by Knight and offered $2 per hour "to make charts and graphics" for his business. For the next two years Davidson managed the design work on BRS. "Then one day Phil asked me if I wanted to work on a shoe stripe," Davidson recalled. The only advice she received was to "Make the stripe supportive of the shoe." Davidson came up with half a dozen options. None of the options "captivated anyone" so it came down to "which was the least awful."

(via megadeluxe)

Michael Jordan advises LeBron JamesNov 29 2010

Cleveland's response to LeBron James' boner of a Nike commercial has more heart, but this mash-up of the LeBron commercial with a previous Michael Jordan Nike commercial is an absolute masterpiece.

Cleveland to LeBron: you should shove itNov 08 2010

Nike made a rare misstep with LeBron's recent "What should I do?" commercial, but Cleveland's video response is fantastic.

Nike shoe DJsApr 15 2010

Watch as a pair of Tokyo DJs play a bunch of musical shoes.

Please note:

The NIKE FREE RUN+ is absolutely a running shoe.
Shoes sold at retail will NOT make music when bent or twisted.

(via @ftrain)

Kobe and LeBron puppetsMay 14 2009

I love this Nike commercial featuring puppets of Kobe Bryant and LeBron James where Bryant is heckling James about his three championship rings.

The chalk one is pretty good as well.

Talking body partsSep 12 2008

Surreal Nike commercial featuring British sprinter Nicola Sanders and her talking body parts.

Steve Nash directed his own Nike commercial.Mar 21 2008

Steve Nash directed his own Nike commercial. Nash's original concept for the commercial is clever:

At first, the idea was to shoot on different mediums -- camera phone, 8-millimeter, 16-millimeter (the eventual choice), security footage. My idea was the city was watching me. The genesis was a lot of people film me or take a picture of me in the city on cellphones. If it's such an appetite to see me do normal things, it was an idea to do something people like.

(via truehoop)

Around All-Star time a couple of weeksFeb 29 2008

Around All-Star time a couple of weeks ago, Nike released a shoe called the Nike Trash Talk, "the first Nike performance basketball sneaker completely produced from manufacturing waste". The shoe, worn by Steve Nash in a recent game, looks a bit like Frankenstein's monster with all the exposed stitching; it's a beautiful shoe and I want a pair. The problem is that it's one of those limited edition deals...which means they're already all sold out and sitting on the shelves of sneaker collectors next to hundreds of other boxes of shoes that will never be worn. I looked on eBay and found two pair but not in my size. What are my chances of getting a pair of these at approximately retail price? I'm not looking for a collectors item...I just want to wear them!

Some Infinite Jest fashion notes: an EnfieldSep 06 2007

Some Infinite Jest fashion notes: an Enfield Tennis Academy tshirt from Neighborhoodies and...

Was the designer of Infinite Jest's book cover influenced by the color palette of the Nikes that Andre Agassi wore in 1991? Compelling visual evidence is available at lonelysandwich.

Nike hightops for sale. Price: $8500. Sneakers are the new wine.Oct 25 2006

Nike hightops for sale. Price: $8500. Sneakers are the new wine.

A list of the 100 best corporate citizensJun 05 2006

A list of the 100 best corporate citizens for 2006 from Business Ethics Magazine. Nike is at #13, Whole Foods at #47. (via rp)

Scott Nelson produces a "tribute brand" calledJan 30 2006

Scott Nelson produces a "tribute brand" called MIKE that's an homage to Michael Jordan, Nike branding, and shoes. After looking at his products (photos and interviews here and here), I'm amazed Nike hasn't sued him back to the Stone Age. Nelson's site is mike23.com.

This one guy tried to get theJul 26 2005

This one guy tried to get the word "sweatshop" printed on his custom Nike shoes and Nike wouldn't let him. "The Personal iD on my custom ZOOM XC USA running shoes was the word 'sweatshop.' Sweatshop is not: 1) another's party's trademark, 2) the name of an athlete, 3) blank, or 4) profanity. I choose the iD because I wanted to remember the toil and labor of the children that made my shoes. Could you please ship them to me immediately."

Theft or homage?Jun 27 2005

Nike is catching some shit for appropriating some imagery for one of their skateboarding events from a 1984 album cover by Dischord Records' Minor Threat. Dischord is alledging that Nike stole the image:

No, they stole it and we're not happy about it. Nike is a giant corporation which is attempting to manipulate the alternative skate culture to create an even wider demand for their already ubiquitous brand. Nike represents just about the antithesis of what Dischord stands for and it makes me sick to my stomach to think they are using this explicit imagery to fool kids into thinking that the general ethos of this label, and Minor Threat in particular, can somehow be linked to Nike's mission. It's disgusting.

Here are the images (original on the left):

Major Threat Minor Threat

Setting aside the difference in philosophy between the two parties, this is obviously an homage on Nike's part (or rather, on the part of the designers working on this campaign for Nike...they probably love skating and that album and are paying their respects). Graphic design, filmmaking, pop culture, and music is full of stuff like this...sampling and ripping and riffing and homages are all part of the deal. Seems like a punk label like Dischord should be aware of that but in the above quote they sound more like a big company afraid of losing their intellectual property. Isn't punk all about taking without permission? Or does that not apply when you don't like the folks doing the taking? Lighten up, Dischord.

Update: Nike has apologized for producing the poster. Lame.

Update #2: I'm getting a ton of mail about this, the most about a single post in quite awhile. Without exception, you all disagree with me.

Both Starbucks and Nike are on theApr 18 2005

Both Starbucks and Nike are on the Business Ethics 100 list this year.

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