kottke.org

...is a weblog about the liberal arts 2.0 edited by Jason Kottke since March 1998 (archives). You can read about me and kottke.org here. If you've got questions, concerns, or interesting links, send them along.

Steve Nash directed his own Nike commercial.

Steve Nash directed his own Nike commercial. Nash's original concept for the commercial is clever:

At first, the idea was to shoot on different mediums -- camera phone, 8-millimeter, 16-millimeter (the eventual choice), security footage. My idea was the city was watching me. The genesis was a lot of people film me or take a picture of me in the city on cellphones. If it's such an appetite to see me do normal things, it was an idea to do something people like.

(via truehoop)

By Jason Kottke    Mar 21, 2008 at 09:58 pm    advertising   basketball   NBA   Nike   sports   stevenash   video

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