That is a bespoke running shoe made by a small company started by Hitoshi Mimura, who is considered one of the top shoe designers in the world. Mimura had great success at Asics, outfitting Olympic gold medal runners with shoes lighter, grippier, and more breathable than those worn by competitors, but now he has struck out on his own.
"I take 13 measurements of the foot, each foot has to be measured separately," explains the sensei of shoemaking. "I only trust hand-measuring. Currently, each shoe takes about three weeks to make, mainly due to determining which materials to use." Preparation is also key. "For a world championships or Olympics I check the course once or twice. I went to Beijing three times."
A NY Times feature on Mimura written before the 2008 Olympic Games in Beijing emphasized the designer's reliance on rice husks in the soles for grippiness. Mimura takes his job and his responsibility to the runners very seriously:
Surreptitiously, Mimura made soles of two slightly different thicknesses, to compensate for the fact that Takahashi's left leg was eight millimeters -- about a third of an inch -- longer than her right leg. She had tried a pair of the uneven soles before the Sydney Olympics, but felt uncomfortable.
Still, Mimura felt Takahashi needed such shoes to win and to avoid a recurrence of pain caused by the disparity in her legs. Without Takahashi's knowledge, Mimura gave her the uneven soles, then wrote a letter of resignation, in case she failed to win gold.
"I decided to take full responsibility because I made this pair against her wishes," Mimura said of the letter. "I didn't have to hand it over. It's still in my desk."
That is belief in yourself and in your craft. Many people believe in "giving people not what they want but what they need" but how many of them will put their livelihood on the line for it?
The cleats look remarkably different from each side of Ronaldo. From the right, they have a clean look with pinstripes. From the left, though, there are thick stripes with a red accent line. Furthermore, the asymmetrical design makes a defender's judgment that much harder, as the visual effect of Ronaldo turning his foot in one direction may not come across exactly the same as reality.
It took me at least 30 seconds of looking at these shoes to realize that the woman wasn't floating two inches off the ground and what I thought were shadows are actually heels. Even knowing the secret, the effect switches for me like a Necker cube or the spinning dancer.
Around All-Star time a couple of weeks ago, Nike released a shoe called the Nike Trash Talk, "the first Nike performance basketball sneaker completely produced from manufacturing waste". The shoe, worn by Steve Nash in a recent game, looks a bit like Frankenstein's monster with all the exposed stitching; it's a beautiful shoe and I want a pair. The problem is that it's one of those limited edition deals...which means they're already all sold out and sitting on the shelves of sneaker collectors next to hundreds of other boxes of shoes that will never be worn. I looked on eBay and found two pair but not in my size. What are my chances of getting a pair of these at approximately retail price? I'm not looking for a collectors item...I just want to wear them!