Steve Nash directed his own Nike commercial. Nash's original concept for the commercial is clever:
At first, the idea was to shoot on different mediums -- camera phone, 8-millimeter, 16-millimeter (the eventual choice), security footage. My idea was the city was watching me. The genesis was a lot of people film me or take a picture of me in the city on cellphones. If it's such an appetite to see me do normal things, it was an idea to do something people like.
A good but not great profile of Steve Nash in Play, the NY Times' occasional sports magazine.
My first and second years in the N.B.A., I used to get really nervous in a tight game. But now I wait for that moment when things are really close -- that's what I really love. Having the ball in my hands and the responsibility makes me feel calm and open. Not to have that, not to get to that point in a game, would feel really...really confining.
I also liked how he involved not-so-good players on his college team:
If he had a guy on the right wing in transition who he knew couldn't shoot the ball, he'd throw a pass that was just good enough to include the guy in the fast break, but just bad enough that the guy wasn't in a position to get off a shot and would have to pass the ball back.