Tonight, Elon Musk shared part two of Tesla’s “Master Plan” (here’s part one, from 2006). The company is going all-in on sustainable energy, building out their fleet of available vehicle types (including semi trucks and buses), and pushing towards fully self-driving cars that can be leased out to people in need of a ride.
When true self-driving is approved by regulators, it will mean that you will be able to summon your Tesla from pretty much anywhere. Once it picks you up, you will be able to sleep, read or do anything else enroute to your destination.
You will also be able to add your car to the Tesla shared fleet just by tapping a button on the Tesla phone app and have it generate income for you while you’re at work or on vacation, significantly offsetting and at times potentially exceeding the monthly loan or lease cost. This dramatically lowers the true cost of ownership to the point where almost anyone could own a Tesla. Since most cars are only in use by their owner for 5% to 10% of the day, the fundamental economic utility of a true self-driving car is likely to be several times that of a car which is not.
In cities where demand exceeds the supply of customer-owned cars, Tesla will operate its own fleet, ensuring you can always hail a ride from us no matter where you are.
Summing up: Telsa, Uber, and probably Apple all want to replace human drivers with robot chauffeurs. It’s a race between the Jetson’s future and the Terminator’s future. Fun!
If you skip to around 3:15 in this video, you’ll see a race between the Tesla Model X, the company’s electric SUV, and an Alfa Romeo 4C Spider sports car. The Model X easily beats the Alfa Romeo to 60 mph while towing another Alfa Romeo 4C Spider behind it. Here’s Keanu with a comment: “Whoa.” How can you not love a car outfitted with something called Ludicrous Mode? (via a proud @elonmusk)
Dang, Tesla just announced they’re letting anyone use their patented technology. CEO Elon Musk:
Yesterday, there was a wall of Tesla patents in the lobby of our Palo Alto headquarters. That is no longer the case. They have been removed, in the spirit of the open source movement, for the advancement of electric vehicle technology.
Tesla Motors was created to accelerate the advent of sustainable transport. If we clear a path to the creation of compelling electric vehicles, but then lay intellectual property landmines behind us to inhibit others, we are acting in a manner contrary to that goal. Tesla will not initiate patent lawsuits against anyone who, in good faith, wants to use our technology.
Damn good move for a damn good reason. It’s impressive to watch this company in action.
Update: I read that last line quoted above again and perhaps “abandoned” is too strong a word. Glenn Fleishman notes on Twitter:
They did not abandon their patents. They aren’t apparently even licensing them. They are stating they won’t sue except defensively. The devil is in the details. Twitter released a complete framework of their policy when they announced the same thing.
Hopefully Musk and co. will clarify what they mean by “in good faith”.
A nice video from Wired that shows how Tesla’s sedan is made.
Tesla got the factory for a song from Toyota in 2010, spent about a year or so setting up tooling and started producing the Model S sedan in mid-2012. The automaker brings in raw materials by the truckload, including the massive rolls of aluminum that are bent, pressed, and formed to create the car. Those lightweight components are assembled by swarm of red robots in an intricate ballet that is mesmerizing to behold.
Motor Trend chose the Tesla Model S as its 2013 Car of the Year, the first time their top prize has gone to an electric car.
The 2013 Motor Trend Car of the Year is one of the quickest American four-doors ever built. It drives like a sports car, eager and agile and instantly responsive. But it’s also as smoothly effortless as a Rolls-Royce, can carry almost as much stuff as a Chevy Equinox, and is more efficient than a Toyota Prius. Oh, and it’ll sashay up to the valet at a luxury hotel like a supermodel working a Paris catwalk. By any measure, the Tesla Model S is a truly remarkable automobile, perhaps the most accomplished all-new luxury car since the original Lexus LS 400. That’s why it’s our 2013 Car of the Year.
The magazine went on to say that “the Tesla Model S is simply a damned good car you happen to plug in to refuel”. This is how environmentally friendly products win, by being better than the less green products they replace.