From juice cleanses to vaccines to gluten to exercise to, uh, vagina steaming, celebrities like Jenny McCarthy and Gwyneth Paltrow are often found making claims that have little or no scientific evidence behind them. Timothy Caulfield recently wrote a book exploring the world of celebrity pseudoscience called Is Gwyneth Paltrow Wrong About Everything?
But while much has been written about the cause of our obsession with the rich and famous, Caulfield argues that not enough has been done to debunk celebrity messages and promises about health, diet, beauty, or the secret to happiness. From the obvious dangers, to body image of super-thin models and actors, or Gwyneth Paltrow's enthusiastic endorsement of a gluten free-diet for almost everyone, or Jenny McCarthy's ill-informed claims of the risks associated with vaccines, celebrity opinions have the power to dominate our conversations and outlooks on our lives and ourselves.
JB: So is Gwyneth actually wrong about everything?
TC: It's incredible how much she is wrong about. Even when she is right about stuff -- like telling people to eat more fruits and vegetables -- there is always a bit of a tinge of wrongness. She'll say, "It has to be organic," for example. She is still distracting us with these untrue details, as opposed to just pushing the honest truth.
I am fascinated by the growing science behind the energy of consciousness and its effects on matter. I have long had Dr. Emoto's coffee table book on how negativity changes the structure of water, how the molecules behave differently depending on the words or music being expressed around it.
And later on in the letter, Dr. Habib Sadeghi continues:
Japanese scientist, Masaru Emoto performed some of the most fascinating experiments on the effect that words have on energy in the 1990's. When frozen, water that's free from all impurities will form beautiful ice crystals that look exactly like snowflakes under a microscope. Water that's polluted, or has additives like fluoride, will freeze without forming crystals. In his experiments, Emoto poured pure water into vials labeled with negative phrases like "I hate you" or "fear." After 24 hours, the water was frozen, and no longer crystallized under the microscope: It yielded gray, misshapen clumps instead of beautiful lace-like crystals. In contrast, Emoto placed labels that said things like "I Love You," or "Peace" on vials of polluted water, and after 24 hours, they produced gleaming, perfectly hexagonal crystals. Emoto's experiments proved that energy generated by positive or negative words can actually change the physical structure of an object.
Riiiight. Paltrow should stick to recipes, fashion, and workouts and leave the science to people who actually understand it lest she wander into Jenny McCarthy territory. There's nothing wrong with asserting that thinking positively will improve your life, but connecting it with quantum physics and the like, without rigorous scientific proof, is dangerous and stupid.
They each have a personal brand web site -- Gwyneth has GOOP and Jay-Z has the recently launched Life + Times -- so they recently decided to interview each other about that. Here's Z Qing G:
SC: Personally I was very surprised at your extensive knowledge of hip-hop songs. Particularly how you can sing '90s hip-hip songs word for word. I can't even do that! How does a girl from Spence discover hip-hop?
GP: I first was exposed to hip-hop when I was about 16 (1988) by some boys who went to collegiate. The Beastie Boys were sort of the way in for us preppie kids. We were into Public Enemy, Run-DMC and LL Cool J. But then I went to LA the summer between my junior and senior year of high school and I discovered N.W.A which became my obsession. I was fascinated by lyrics as rythym and how Dre had a such different cadence and perspective from say, Eazy-E, who I thought was one of the most ironic and brilliant voices hip-hop has ever had. It was an accident that I learned every word of Straight Outta Compton and to love something that a.) I had no real understanding of in terms of the culture that it was emanating from and b.) to love something that my parents literally could not grasp. But I was hooked. I can't remember what I ate for dinner last night but I could sing to you every single word of N.W.A's "Fuck Tha Police" or [Rob Base & DJ E-Z Rock's] "It Takes Two." Go figure.