kottke.org posts about Masaru Emoto

Gwyneth Paltrow's pseudoscienceJun 02 2014

It is sad to see Gwyneth Paltrow promoting pseduoscience hucksters like Masaru Emoto in her very popular Goop newsletter. It begins:

I am fascinated by the growing science behind the energy of consciousness and its effects on matter. I have long had Dr. Emoto's coffee table book on how negativity changes the structure of water, how the molecules behave differently depending on the words or music being expressed around it.

And later on in the letter, Dr. Habib Sadeghi continues:

Japanese scientist, Masaru Emoto performed some of the most fascinating experiments on the effect that words have on energy in the 1990's. When frozen, water that's free from all impurities will form beautiful ice crystals that look exactly like snowflakes under a microscope. Water that's polluted, or has additives like fluoride, will freeze without forming crystals. In his experiments, Emoto poured pure water into vials labeled with negative phrases like "I hate you" or "fear." After 24 hours, the water was frozen, and no longer crystallized under the microscope: It yielded gray, misshapen clumps instead of beautiful lace-like crystals. In contrast, Emoto placed labels that said things like "I Love You," or "Peace" on vials of polluted water, and after 24 hours, they produced gleaming, perfectly hexagonal crystals. Emoto's experiments proved that energy generated by positive or negative words can actually change the physical structure of an object.

Riiiight. Paltrow should stick to recipes, fashion, and workouts and leave the science to people who actually understand it lest she wander into Jenny McCarthy territory. There's nothing wrong with asserting that thinking positively will improve your life, but connecting it with quantum physics and the like, without rigorous scientific proof, is dangerous and stupid.

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