Perhaps the highest praise I can offer for Helvetica comes courtesy of Meg, who was snickering on the way into the theater about going to see a movie about a font and exited saying, “that was great, now I want to be a designer!” The rest of the audience, mostly designers and type folks, loved it as well. But for the non-design folks, what’s compelling about the movie is getting a glimpse of how designers think and work; that it’s not just about making things look pretty. The modern world is awash in signage and symbols and words and for a lot of them, especially the corporate messages, there’s a reason why they look the way they do. The story of Helvetica offers a partial key to decoding these messages.
Check out some clips from the film and the screenings schedule to find out when Helvetica will be showing in your area. Thanks to the fine folks at Veer for inviting me to the screening.
Among the many interesting things in Online Journalism Review’s article about using eyetracking to increase the effectiveness of news article design is this odd result:

Although both men and women look at the image of George Brett when directed to find out information about his sport and position, men tend to focus on private anatomy as well as the face. For the women, the face is the only place they viewed. Coyne adds that this difference doesn’t just occur with images of people. Men tend to fixate more on areas of private anatomy on animals as well, as evidenced when users were directed to browse the American Kennel Club site.
That is absolutely fascinating. I’d love to hear an evolutionary biologist’s take on why that is.
I’m also heartened by the article’s first featured finding: that tighter writing, more white space, and jettisoning unnecessary imagery helps readers read faster and retain more of what they’ve read.
Not sure why I’m surprised, but when Apple came up with the idea for their Apple Stores, they appoached the design of the stores like they would any other product: they built a prototype first:
“One of the best pieces of advice Mickey ever gave us was to go rent a warehouse and build a prototype of a store, and not, you know, just design it, go build 20 of them, then discover it didn’t work,” says Jobs. In other words, design it as you would a product. Apple Store Version 0.0 took shape in a warehouse near the Apple campus. “Ron and I had a store all designed,” says Jobs, when they were stopped by an insight: The computer was evolving from a simple productivity tool to a “hub” for video, photography, music, information, and so forth. The sale, then, was less about the machine than what you could do with it. But looking at their store, they winced. The hardware was laid out by product category - in other words, by how the company was organized internally, not by how a customer might actually want to buy things. “We were like, ‘Oh, God, we’re screwed!’” says Jobs.
But they weren’t screwed; they were in a mockup. “So we redesigned it,” he says. “And it cost us, I don’t know, six, nine months. But it was the right decision by a million miles.” When the first store finally opened, in Tysons Corner, Va., only a quarter of it was about product. The rest was arranged around interests: along the right wall, photos, videos, kids; on the left, problems. A third area - the Genius Bar in the back - was Johnson’s brainstorm.
Lots of other great stuff in the article as well. Sounds like the Apple Store is an underrated piece of Apple technology.
Every few months, the blogosphere addresses the matter of gender diversity of speakers at conferences about design, technology, and the web. The latest such incidents revolved around the lack of women speakers at the the Future of Web Apps conference in San Francisco last September1 and the Creativity Now conference put on by Tokion in NYC last October. Each time this issue is raised, you see conference organizers publicly declare that they tried, that diversity is a very important issue, and that they are going to address it the next time around.
With that in mind, I collected some information2 about some of the most visible past and upcoming conferences in the tech/design/web space. I’m reasonably sure that the organizers of these conferences were aware of at least one of the above recent complaints about gender diversity at conferences (they were both linked widely in the blogosphere), so it will be interesting to see if those complaints were taken seriously by them.
Future of Web Apps - San Francisco
September 13-14, 2006
0 women, 13 men. 0% women speakers.
Tokion Magazine’s 4th Annual Creativity Now Conference
October 14-15, 2006
6 women, 30 men. 17% women speakers.
PopTech 2006
October 18-21, 2006
8 women, 30 men. 21% women speakers.
Web Directions North
February 7-10, 2007
5 women, 16 men. 24% women speakers.
LIFT
February 7-9, 2007
10 women, 33 men. 23% women speakers.
Future of Web Apps - London
February 20-22, 2007
1 woman, 26 men. 4% women speakers.
TED 2007
March 7-10, 2007
12 women, 41 men. 23% women speakers.
SXSW Interactive 2007
March 9-13, 2007
147 women, 378 men. 28% women speakers.
164 women, 373 men. 31% women speakers. (updated 2/22/2007)
165 women, 379 men. 30% women speakers. (updated 3/31/2007)
BlogHer Business ‘07
March 22-23, 2007
43 women, 0 men. 100% women speakers.
An Event Apart Boston 2007
March 26-27, 2007
1 woman, 8 men. 11% women speakers.
O’Reilly Emerging Technology Conference
March 26-29, 2007
9 women, 44 men. 17% women speakers.
12 women, 79 men. 13% women speakers. (updated 3/31/2007)
Web 2.0 Expo 2007
April 15-18, 2007
17 women, 91 men. 16% women speakers.
Future of Web Design
April 18, 2007
2 women, 12 men. 14% women speakers.
4 women, 16 men. 20% women speakers. (updated 3/31/2007)
GEL 2007
April 19-20, 2007
2 women, 11 men. 15% women speakers.
1 woman, 16 men. 6% women speakers. (updated 3/31/2007)
MIX07
April 30 - May 2, 2007
0 women, 4 men. 0% women speakers.
8 women, 89 men. 8% women speakers. (updated 3/31/2007)
The New Yorker Conference 2007
May 6-7, 2007
3 women, 21 men. 13% women speakers. (updated 2/28/2007)
6 women, 29 men. 17% women speakers. (updated 3/31/2007)
Dx3 Conference 2007
May 15-18, 2007
5 women, 48 men. 9% women speakers. (updated 3/2/2007)
5 women, 70 men. 7% women speakers. (updated 3/31/2007)
An Event Apart Seattle 2007
June 21-22, 2007
0 women, 9 men. 0% women speakers.
1 women, 9 men. 10% women speakers. (updated 3/31/2007)
From this list, it seems to me that either the above concerns are not getting through to conference organizers or that gender diversity doesn’t matter as much to conference organizers as they publicly say it does. The Future of Web Apps folks seem to have a particularly tin ear when it comes to this issue. For their second conference, they doubled the size of the speaker roster and added only one woman to the bill despite the complaints from last time. This List of Women Speakers for Your Conference compiled by Jen Bekman is a little non-web/tech-heavy, but it looks like it didn’t get much use in the months since its publication. Perhaps it’s time for another look. (If you think this issue is important, Digg this post.)
Update: To the above list, I added An Event Apart Boston 2007 and corrected a mistake in the count for GEL 2007 (they had one more woman and one less man than I initially counted.) Ryan Carson from Carson Systems, the producers of The Future of Web Apps conferences, emailed me this morning and said that my “facts just aren’t correct” for the count for their London conference. He stated that the number of speakers they had control over was only 13. Some of the speakers were workshop leaders (the workshops “are very different” in some way) and others were chosen by sponsors of the conference, not by Carson Systems. I’m keeping the current count of 27 total speakers as listed on their speakers page this morning…they’re the people they used to promote the conference and they’re the people at the conference in the front of the room, giving their views and leading discussions for the assembled audience. (thx, erik, mark, and ryan)
Update: I added the Future of Web Design conference to the above list. (thx, jeff)
Update: Hugh Forrest wrote to update me on the latest speaker numbers for SXSW Interactive 2007 (he keeps close watch on them because the issue is an important and sensitive one to the SXSW folks)…the ones on their site were less than current. In cases where counts are updated (and not inaccurate due to my counting errors), I will append them to the conference in question so that we can see trends. I plan to update the above list periodically, adding new conferences and keeping track of the speaker numbers on upcoming ones.
[1] Sadly, when I Googled “future of web apps women” while doing some research for this post, Google asked “Did you mean: ‘future of web apps when’”? โฉ
[2] All statistics as of 2/22/2007. Consider the gender counts rough approximations…in some cases, I couldn’t tell if a certain person was a man or a woman from their name or bio. โฉ
[3] This conference has released only a very incomplete speaker list. โฉ
Designers often have the design disease, where you “can’t stop looking at things through your designer eyes”. “But it’s not just books, it’s everything. You’ll choose wine by the design of the label and you’d stay [at a hotel] because of the sign.” (via emdashes)
Update: Bruce writes: “A parallel affliction to the Design Disease is Climber’s Complaint, wherein someone who takes up rock climbing begins to see every object and architecture as potentially climbable. Similarly, Skater’s Disorder afflicts those for whom every surface is seen to exhibit some measure of skate-worthiness.”
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