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Deron Bauman on design language: “What I

posted by Jason Kottke   Sep 25, 2006

Deron Bauman on design language: “What I am beginning to suspect however is that contemporary designers are spending more time creating products that reflect the design language of the brand than are perpetuating beauty. For instance, it seems more important to create a car that looks like a Pontiac than to create a Pontiac that is beautiful.”