But his tone is his real strength. "I try to identify that thing in a product that matters most to me," Lisagor says. "I'll glom onto that element and try to recreate it in this linear story I'm telling." That calm, Billy Mays-free approach conveys an inherent trust. It assumes that the viewer is the kind of person smart enough to appreciate the product's value. That's exactly the kind of customer tech startups want, which does much to explain their love for him: Lisagor is sui generis -- "the best and only one doing what he does," Dorsey says -- and his promos blend "the aesthetics and techniques of advertising with the storytelling of an instructional video,"says Malthe Sigurdsson, Rdio VP of product design.
He's got himself a web site on which you can view his work. Congrats on all your success, Adam...you smell great!
The first episode of a new web series "about dressing like a grownup" called Put This On is about denim. Denim like a jean. Put This On is hosted by Jesse Thorn of The Sound of Young America and Adam Lisagor, the web's loneliest sandwich.
Adam Lisagor notices that the iPhone 3GS camera might always be buffering images so that when you press that shutter button, you get the photo that you wanted, not the one delayed by slow software or a slow shutter. Adam's observation gives me the opportunity to trot out one of my recent favorite informational factoids about the super high-speed cameras used to capture jumping great white sharks:
The generation that came of age in the '80s, as the VCR was becoming a staple, is especially prone to VHS nostalgia, a manifestation of the broader retro culture that has accounted for untold hours of programming on VH1.
But for a generation of filmmakers who cut their filmmaker teeth by shooting with the family camcorder and editing with two VCRs, there is a logical fixation with the object of the plastic and magnetic 1/2" VHS videocassette and the visual artifacts of its recorded image.
People who know me know that part of my charm is how wrong I tend to do things. Raleigh St. Clair could write books on my horrid sense of direction (I couldn't tell you how to drive to my favorite restaurant yet I'm a totally awesome driver, curiously). Yesterday I made out-of-the-box mac n' cheese but ruined it so royally I ended up dumping it and having an ice cream cone for lunch (no ice cream - just the cone).
So what the hell am doing guest-writing for this man, this hero of the web whom I so admire? I'd been toying with the idea of referring to Mr. Kottke only as 'Cousin Jason' hoping this would remove any doubt as to how I'd been put up to the task. But no, we're not related. If we were, I'd have an easier time backing out at the last minute.
You may think, "Well, here you are, these are your words on the kottke blog, so you must've done something right." I wouldn't be so sure of that. But we'll see if I can't class this place up a bit while Mr. Kottke maintains his undercarriage.
For the next week, Adam Lisagor is going to be helping me out with kottke.org as I spend the week working on the site's undercarriage, performing some long-overdue maintenance and (hopefully) finishing a couple of projects begun long ago during the Golden Age of Weblogs. As it happens, Adam worked on The Day After Tomorrow, one of my favorite movies of all time. Seriously, Adam really worked on The Day After Tomorrow and, seriously, The Day After Tomorrow is one of my favorite movies of all time. (Seriously! I've seen it like 20 times.)