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kottke.org posts about branding

A look at Saks Fifth Avenue’s new

posted by Jason Kottke   Dec 20, 2006

A look at Saks Fifth Avenue’s new logo and identity. The identity system consists of cutting up the logo into patterns….98,137,610,226,945,526,221,323,127,451,938,506, 431,029,735,326,490,840,972,261,848,186,538, 906,070,058,088,365,083,852,800,000,000,000 possible patterns.

The Max Planck Institute of Molecular Cell

posted by Jason Kottke   Dec 08, 2006

The Max Planck Institute of Molecular Cell Biology and Genetics has a logo that changes every time it gets used on letterhead or displayed on a web site. The logo system was designed by Michael Schmitz and is based on cellular automata like John Conway’s Game of Life. “Parameters [for the logo] are coupled to certain factors: number of employees = density, funding = speed, number of publications = activity. Different logos are being ‘bred’ and then picked by fitness in relation to the parameters or voted for by the employees.” Schmitz’s PDF document Evolving Logo is worth a look even if you don’t read German. (Anyone want to do a translation? It looks fascinating.) (via bbj)

The brand new Brand New blog identifies

posted by Jason Kottke   Nov 10, 2006

The brand new Brand New blog identifies and critiques new logos and other brand identity work.

Deron Bauman on design language: “What I

posted by Jason Kottke   Sep 25, 2006

Deron Bauman on design language: “What I am beginning to suspect however is that contemporary designers are spending more time creating products that reflect the design language of the brand than are perpetuating beauty. For instance, it seems more important to create a car that looks like a Pontiac than to create a Pontiac that is beautiful.”

On the perfection of Tiffany’s “little blue

posted by Jason Kottke   Sep 21, 2006

On the perfection of Tiffany’s “little blue box” and how other luxury labels have failed to follow its seductive packaging lead. While Apple isn’t strictly a luxury brand (they’re more of an everyday luxury brand like Ikea or Muji…the luxury of well-designed items but without the price), but they definitely pay a lot of attention to their packaging. (via nickbaum)

Speaking of brand genericide, Heroin was actually

posted by Jason Kottke   Jun 23, 2006

Speaking of brand genericide, Heroin was actually a brand name trademarked by the Bayer drug company. (thx chris, who joked, “Can I interest you in some Heroin brand morphine substitute?”)

Brand genericide

posted by Jason Kottke   Jun 23, 2006

Harris Interactive recently released a list of products ranked by brand equity, a measure of the brand’s popularity with US consumers. Here’s the top 10:

1. Reynolds Wrap Aluminum Foil
2. Ziploc Food Bags
3. Hershey’s Milk Chocolate Candy Bars
4. Kleenex Facial Tissues
5. Clorox Bleach
6. WD-40 Spray Lubricant
7. Heinz Ketchup
8. Ziploc Containers
9. Windex Glass Cleaner
10. Campbell’s Soups

Marketing can be a double-edged sword. The companies who manufacture these products have done a fantastic job in marketing these products, so fantastic in some cases that the brand name is in danger of becoming a genericized trademark. From the list above, I routinely use Ziploc, Kleenex, WD-40, and Windex to refer to the generic versions of those products, even though we sometimes use Glad products instead of Ziploc, Puffs instead of Kleenex, or another glass cleaner instead of Windex. If the companies on this list aren’t careful, they could lose the trademarked products that they’ve worked so hard to market so successfully.

Here’s a list of American proprietary eponyms, or brand names that have fallen into general use. Some of the names on the list are so old or in such common use (escalator, popsicle) that I didn’t even know they had been brands. Two current brands I can think of that might be in danger of genericide: iPod and Google. (via rw)

The history of the NBA logo…and

posted by Jason Kottke   Feb 20, 2006

The history of the NBA logo…and yes, that’s Jerry West. (via th)

Connections infographic: celebrities, corporations, and brands

posted by Jason Kottke   Feb 15, 2006

Infographic of the connections between “3 celebrities, 35 corporations, 40 subsidiaries and more than 300 brands”. For a closer look, check out the larger version.

A grid of logos of Web 2.0 companies.

posted by Jason Kottke   Feb 06, 2006

A grid of logos of Web 2.0 companies. These names sound like a bunch of companies that make children’s toys (which when you think about it, isn’t too far from the truth).

Update: Original here.

Scott Nelson produces a “tribute brand” called

posted by Jason Kottke   Jan 30, 2006

Scott Nelson produces a “tribute brand” called MIKE that’s an homage to Michael Jordan, Nike branding, and shoes. After looking at his products (photos and interviews here and here), I’m amazed Nike hasn’t sued him back to the Stone Age. Nelson’s site is mike23.com.

Best new trend (if one is a

posted by Jason Kottke   Jan 12, 2006

Best new trend (if one is a trend…): personal annual reports. See also personal branding, personal outsourcing, personal board of advisors.

Kodak has themselves a new logo and

posted by Jason Kottke   Jan 10, 2006

Kodak has themselves a new logo and gosh it looks plain and boring and undistinctive. Who are the folks convincing companies like Intel and Kodak that these logo/brand overhauls are going to revitalize their companies? Revitalization is a hard business…a new coat of paint isn’t going to cut it.

Update: More on Kodak’s new logo at Speak Up.

One of the most popular cough and

posted by Jason Kottke   Jan 10, 2006

One of the most popular cough and cold products out there is not medicine at all and was formulated by an elementary-school teacher.

Intel is retiring the “Intel Inside” saying/

posted by Jason Kottke   Dec 30, 2005

Intel is retiring the “Intel Inside” saying/logo and is getting a new company logo as well…no more of the familiar “dropped e” logo. Now they’ll look like everyone else.

Story on Muji, the brandless Japanese retailer

posted by Jason Kottke   Nov 04, 2005

Story on Muji, the brandless Japanese retailer that has high brand recognition and customer loyalty. (Say wha?) I’ve got a few Muji things and love them.

Examination of how US states brand themselves,

posted by Jason Kottke   Nov 01, 2005

Examination of how US states brand themselves, focusing on state logos, license plates, and slogans.

Huge collection of logos of metros/subways

posted by Jason Kottke   Jul 11, 2005

Huge collection of logos of metros/subways from around the world.