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posted by Jason Kottke  ·  gift link

The mid-2000s may be seen in

The mid-2000s may be seen in the future as not such a fantastic time for logo design. One further piece of evidence: the what-were-they-thinking? new design for the Dairy Queen logo. “[The] gold and blue curved swishes [signify] food and treats.” Don’t know about you, but that blue swish make me want to cram ice cream down my treat-hole!