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A few cost-cutting recommendations for restaurants, focusing on discontinuing “several practices that have been introduced to impress rather than to deliver value”.
I also think that the array of amuse-bouches, breads and petits fours that an ambitious restaurant now makes an integral part of the meal has got completely out of hand.
(via bruni)
Not sure why Mas warranted so many negative comments on this Chowhound thread about the worst nice restaurants in NYC. We were there last night for my birthday and everything was great: service, wine, and food. It was our 5th or 6th visit over the past 3 years and nothing’s ever been amiss.
Teaser trailer for Alinea’s cookbook, which is due out in Autumn 2008 and will contain 600 recipes. Pre-orders through the site will get signed copies and early access to a companion web site which will contain more recipes, demo videos, and behind the scenes videos. I’m really appreciating the effort these top chefs and restaurants make to open source their recipes and process…it sounds like between the book and web site, one could open a restaurant serving Alinea’s menu. (Whether that restaurant would be successful or not would depend mostly on the 90% of the stuff involved with running a restaurant that doesn’t rely on the ability to read a cookbook.)
Update: Jason Fried says businesses could learn a lot from chefs giving their secrets away.
While poking around in the newly opened archives of the New York Times yesterday, I stumbled upon an article called How We Dine (full text in PDF) from January 1, 1859. I’m not well versed in the history of food criticism, but I believe this is perhaps the first restaurant review to appear in the Times and that the unnamed gentleman who wrote it (the byline is “by the Strong-Minded Reporter of the Times”) is the progenitor of the paper’s later reviewers like Ruth Reichl, Mimi Sheraton, and Frank Bruni.
The article starts off with a directive from the editor-in-chief to “go and dine”:
“Very well,” replied the editor-in-chief. “Dine somewhere else to-day and somewhere else to-morrow. I wish you to dine everywhere, — from the Astor House Restaurant to the smallest description of dining saloon in the City, in order that you may furnish an account of all these places. The cashier will pay your expenses.”
Before starting on his quest, the reporter differentiates eating from dining — noting that many believe “whereas all people know how to eat, it is only the French who know how to dine” — and defines what he means by an American dinner (as opposed to a French one). Here’s his list of the types of American dinner to be found in New York, from most comfortable to least:
1. The Family dinner at home.
2. The Stetsonian dinner.
3. The Delmonican, or French dinner.
4. The Minor dinner of the Stetsonian principle.
5. The Eating-house dinner, so called.
6. The Second-class Eating-house dinner.
7. The Third-class Eating-house feed.
The remainder of the article is devoted to descriptions of what a diner might find at each of these types of establishments. Among the places he dined was Delmonico’s, where dining in America is said to have originated:
Once let Delmonico have your order, and you are safe. You may repose in peace up to the very moment when you sit down with your guests. No nobleman of England — no Marquis of the ancienne nobless — was ever better served or waited on in greater style that you will be in a private room at Delmonico’s. The lights will be brilliant, the waiters will be curled and perfumed and gloved, the dishes will be strictly en règle and the wines will come with precision of clock-work that has been duly wound up. If you “pay your money like a gentleman,” you will be fed like a gentleman, and no mistake… The cookery, however, will be superb, and the attendance will be good. If you make the ordinary mistakes of a untraveled man, and call for dishes in unusual progression, the waiter will perhaps sneer almost imperceptibly, but he will go no further, if you don’t try his feelings too harshly, or put your knife into your mouth.
According to a series of articles by Joe O’Connell, Delmonico’s was the first restaurant in the US when it opened in 1830 and invented Eggs Benedict, Oysters Rockefeller, Baked Alaska, Lobster Newberg, and the term “86’d”, used when the popular Delmonico Steak (#86 on menu) was sold out, or so the story goes. O’Connell’s history of Delmonico’s provides us with some context for the How We Dine piece:
The restaurant was a novelty in New York. There were new foods, a courteous staff, and cooking that was unknown at the homes of even the wealthiest New Yorkers. The restaurant was open for lunch and dinner.
The restaurant featured a bill of fare, which was itself new. Those who dined at inns were fed on a set meal for a set price. As a result, everyone was fed the same meal and were charged the same price, whether they ate little or much. In Paris, however, restaurants offered their patrons a “bill of fare”, a carte, which listed separate dishes with individual prices. Each patron could choose a combination of dishes which was different from the other patrons. Each dish was priced separately. Thus, the restaurant was able to accommodate the tastes and hunger of each individual. The various dishes and their prices were listed on a carte or (the English translation) “bill of fare”. Today, we call it a menu.
And from Delmonico’s developed many different types of dining establishments, which the Strong-Minded Reporter set out to document thirty years later. Contrast his visit to Delmonico’s with the experience in the “sandwich-room” at Browne’s Auction Hotel, an eating-house:
The habitués of the place are rarely questioned at all. The man who has eaten a sandwich every day for the past ten years at the Auction Hotel no sooner takes his seat than a sandwich is set before him. The man who has for the same period indulged daily in pie or hard boiled eggs (there are some men with amazing digestion) is similarly treated. The occasional visitor, however, is briefly questioned by the attendant before whom he takes his place. “Sandwich?” or “Pie?” If he say “Sandwich,” in reply, the little man laconically inquires, “Mustard?” The customer nods, and is served. If his mission be pie, instead, a little square morsel of cheese is invariably presented to him. Why such a custom should prevail at these places, no amount of research has yet enabled me to ascertain. Nothing can be more incongruous to pie than cheese, which, according to rule and common sense, is only admissible after pie, as a digester. But the guests at the Auction Hotel invariably take them together, and with strict fairness — a bite at the pie, and a bite at the cheese, again the pie, and again the cheese, and so on until both are finished.
The experience of being a regular has barely changed in 150 years. And finally, our intrepid reporter visits an unnamed third class eating-house:
The noise in the dining hall is terrific. A guest has no sooner seated himself than a plate is literally flung at him by an irritated and perspiring waiter, loosely habited in an unbuttoned shirt whereof the varying color is, I am given to understand, white on Sunday, and daily darkening until Saturday, when it is mixed white and black — black predominating. The jerking of the plate is closely followed up by a similar performance with a knife and a steel fork, and immediately succeeding these harmless missiles come a fearful shout from the waiter demanding in hasty tones, “What do you want now?” Having mildly stated what you desire to be served with, the waiter echoes your words in a voice of thunder, goes through the same ceremony with the next man and the next, through an infinite series, and rushes frantically from your presence. Presently returning, he appears with a column of dishes whereof the base is in one hand and the extreme edge of the capital is artfully secured under his chin. He passes down the aisle of guests, and, as he goes, deals out the dishes as he would cards, until the last is served, when he commences again Da Capo. The disgusting manner in which the individuals who dine at this place, thrust their food into their mouths with the blades of their knives, makes you tremble with apprehensions of suicide…
The entire article is well worth the read…one of the most interesting things I’ve found online in awhile.
Update: According to their web site, a restaurant in New Orleans named Antoine’s claims that they invented Oysters Rockefeller. Another tidbit: from what I can gather, the Delmonico’s that now exists in lower Manhattan has little to do with the original Delmonico’s (even though they claim otherwise), sort of like the various Ray’s Pizza places sprinkled about Manhattan. (thx, everyone who sent this in)
Le Pain Quotidien uses stale bread for menu holders on their tables. Clever design.
Regarding the food plagiarism business from yesterday, Ed Levine reports that he visited both restaurants yesterday and has some further thoughts on the situation. I think he nails it with this observation: “He was her right-hand man for six years, with complete and unfettered access to her creativity, recipes, craftsmanship, and even the combination to her safe. Charles is a smart, fiercely independent, tough-minded chef and businessperson who misplaced her trust when she gave her chief lieutenant all that access. McFarland, bereft of his own ideas, decided to open what is, for all intents and purposes, a clone of Pearl.”
Rebecca Charles, owner of the Pearl Oyster Bar in NYC, a seafood place modeled after hundreds of similar restaurants in New England offering similar menus, is suing a former employee (of six years) for copying too closely her restaurant and menu in opening his new place, Ed’s Lobster Bar.
Many parallels here to the design/art/film world…what is mere inspiration versus outright theft? The key question in these kinds of cases for me is: does the person exercise creativity in the appropriation? Did they add something to it instead of just copying or superficially changing it? Clam shacks are everywhere in New England, but an upscale seafood establishment with a premium lobster roll is a unique creative twist on that concept brought to NYC by Charles. An upscale clam shack blocks away from a nearly identical restaurant at which the owner used to work for six years…that seems a bit lame to me, not the work of a creative restaurateur. Who knows how this stuff is going to play out legally; it’s a complex issue with lots of slippery slope potential.
Meg has more thoughts on the issue and Ed Levine weighs in over at Serious Eats with information not found in the NY Times article. It was Ed who first raised the issue about Ed’s Lobster Bar earlier in the month.
Update: I forgot to link to the menus above. Here’s the menu for Pearl Oyster Bar and here’s the menu for Ed’s Lobster Bar. For comparison, here are the menus for a couple of traditional clam shacks: the Clam Box in Ipswich, MA and Woodman’s in Essex, MA.
NY Times on the rise of OpenTable, which wasn’t exactly an overnight success. To me, the thing that pushed OT over the edge toward acceptance wasn’t so much the public-facing business (let your customers make reservations online) but the software that the restaurants were provided to keep better track of their customers and their habits. It used to be a big deal that Four Seasons Hotels tracked the preferences of all their customers but now any restaurant with the OT system can easily do the same. “Doug Washington, a co-owner of Town Hall, said the notes were not just helpful, they are occasionally indispensable. Next to the name of one regular, who has a habit of bringing in women he is not married to, is an instruction to make sure the man’s wife has not booked a separate table for the same day.”
For Pixar, the making of Ratatouille included some time in real kitchens and restaurants, complete with a stop at the French Laundry for some face-time with Thomas Keller.
Photos from a meal at L’Enclume in the UK, where chef Simon Rogan is practicing molecular gastronomy at a high level. “I don’t think there’s a more exciting meal than this anywhere in the whole world, even [at El Bulli]. This was 24 flawless brilliant courses by a chef who is not just ‘at the top of his game’, but somewhere out in front of his rivals.” More photos and information at L’Enclume’s web site.
In accordance with David Chang’s wishes, I’m not really talking about this but I will briefly direct your attention to the following: Momofuku Noodle Bar is moving to a bigger location down the street and a new restaurant called Momofuku Ko, presumably with less seats, will take its place, making for a total of three Momofuku restaurants within a 2 block area.
One meal at Per Se has as many calories as 4.5 Big Macs, about a whopping 2400 calories. (via eater)
The NYC restaurant scene has peaked. I more or less agree.
The Fat Duck, one of molecular gastronomy’s main outposts, recently offered a course complete with its own soundtrack served up on iPods shuffle. “Heston Blumenthal, the chef, said he wanted to experiment with using sound to enhance a dining experience. Hence the iPod, playing the soothing sound of the sea breeze and waves gently caressing the seashore.”
In the high stakes game of making restaurant reservations in NYC, restaurants and their patrons are engaged in attempting to outflank one another in vying for tables at prime times. “I have a well-connected friend in the entertainment industry, and I often say I am calling from his office in order to score a weekend reservation at a crowded restaurant. If NYC restaurants are going to play the game this way, we have no choice but to play along with them.”
Chicago chef Homaro Cantu talks a bit more about his plans for edible advertising. “You open up a magazine, there’s a small plastic thing in there, and you rip it open. It looks like a cheeseburger, tastes like a cheeseburger, it’s made from all organic ingredients.” The ads will also be allergen-free and may contain a bit of fluoride to help keep your teeth clean. (via seriouseats)
The secret ingredient in Jamba Juice’s “non-dairy blend”? Milk! (via bb)
Profile of British chef Gordon Ramsey during his effort to open a 4-star restaurant in NYC. Someone should tell this guy he’s in the hospitality business, not an understudy for R. Lee Ermey in Full Metal Jacket.
Restaurants are beginning to experiment with smaller portions on their menus, but since portion Supersizing has meant increased profits (and expanding American waistlines) for years, it’s a risky play. “Larger portions are so profitable because food is relatively cheap. On average, food accounts for about a third of the total cost of running a restaurant; such things as labor, equipment, advertising, rent and electricity make up the rest. So while it may cost a restaurant a few pennies to offer 25 percent more French fries, it can raise its prices much more than a few cents. The result is that larger portions are a reliable way to bolster the average check at restaurants.”
What’s in a McDonald’s Chicken McNugget? 56% of it is corn and a tiny percentage is actually lighter fluid (for freshness!). (via cyn-c)
Update: There are several comments in the above thread that indicate that the chemical sprayed on McNuggets for freshness is not butane (lighter fluid). Also, the 56% corn figure counts meat from corn-fed chickens, for which corn is not a natural food. (thx, demetrice)
The nominees for the 2007 Beard Awards were announced this morning. I’m disappointed that Alinea and Grant Achatz aren’t on the list more (Achatz got a lone nomination for best chef in the Great Lakes region) but am happy to see David Chang, Ssam, Thomas Keller, and Wylie Dufresne on the list.
Taking advantage of a burst steam pipe in our bedroom and the slushy weather, the wife and I finally ventured out to Momofuku Ssäm Bar. Due to the icy sidewalks, the place was less than jam-packed so we were seated immediately. From our seats at the bar, we could see David Chang slicing ham and utilizing the one-for-me-one-for-you plating technique. Hholy Ccrap, what a place!
I could go on and on about the food — it’s some of the best I’ve had in the city — but equally impressive is how the place feels and how fun it is to eat there. The staff seems imported wholesale from one of Danny Meyer’s restaurants…the service is friendly and enthusiastic and genuinely loves when when you’re excited about the food. The music ranged from the Pixies to Metallica to Bob Dylan while we were there and was at just the right volume. The vibe is more relaxed than at the Noodle Bar…the food is less “street” and “on-the-run” so you feel less rushed in your meal. The beverages are a casual and interesting mix; we had a taste of a sparkling Shiraz from The Black Chook…fizzy like champagne and red like, well, red wine. In the opening paragraphs of his recent review of Ssäm Bar, Frank Bruni does a great job capturing what’s so good about the place:
It has also put a greater premium on service, distinguished by attentive young waiters with more knowledge and palpable enthusiasm about the menu than many of their counterparts at more conventionally polished establishments.
And it has emerged as much, much more than the precocious fast-food restaurant it initially was. By bringing sophisticated, inventive cooking and a few high-end grace notes to a setting that discourages even the slightest sense of ceremony, Ssäm Bar answers the desires of a generation of savvy, adventurous diners with little appetite for starchy rituals and stratospheric prices.
They want great food, but they want it to feel more accessible, less effete. They’ll gladly take some style along with it, but not if the tax is too punishing. And that’s what they get at Ssäm Bar, sleek, softly lighted and decidedly unfussy. Most of its roughly 55 seats are at a gleaming dark wood counter that runs the length of the narrow room, though these seats afford more elbow room than exists at the much smaller Noodle Bar.
And ok, a word or two about the food. Is it even Asian? It’s more like food that tastes fantastic and you can eat with chopsticks. I would describe it as truly international food, drawing upon many influences without being obvious about it. And who cares anyway…Chang could put Swedish food on the menu and make it work. I have no real evidence or experience to back this up, but the approach to food at Ssäm seems like a new one to me, a new type of cuisine, an approach that values the tastiness and the end result over regional influence and style1. We’ll see how that prediction works out.
[1] Maybe I like this approach so much because it reminds me of the way in which I edit kottke.org. This isn’t a tech site or a design site or a pop culture site or a news site…I’ll put anything on kottke.org as long as it’s interesting, topic be damned. ↩
Eater doesn’t come right out and say it (“note new equipment…”), but I think that when the Shake Shack opens for business on Wednesday, they’ll be distributing those light-up buzzer thingies that vibrate when your food is ready instead of having everyone mill around the window while employees yell things that sound like your name even though it’s not.
Update: Confirmed…the ShackWand will be in full effect. (And psst, rumor has it the Shack opens today, not Wed…)
Partial shot of a Waffle House grill cook’s cheat sheet. The placement of various condiments on the plate denote what the cook should be making at any given time.
David Chang of Momofuku and Ssam tells us about the “money piece”, the ticket in the kitchen of a restaurant that gets randomly upgraded to VIP (or soigné) treatment for the evening. Nice idea.
Nice interview with Grant Achatz, owner and chef at Alinea, which many consider to be the best restaurant in America right now.
The Taste3 conference has put some videos from their 2006 conference up on YouTube. All three talks they posted are worth a look: Dan Barber of Blue Hill, global warming and wine, and Bryant Simon on Starbucks.
British celebrity chef Gordon Ramsay had high hopes for his new restaurant in NYC, but it garnered only two stars from the New York Times on Thursday in a review that called the restaurant cautious, polite, predictable, and timid. NYC food site Eater reports that copies of the NY Times distributed at the hotel in which Ramsay’s restaurant is located had the Dining section, and therefore the disappointing review, removed from them.
Profile of “radical chef” David Chang and his restaurants, Momofuku Noodle Bar (one of my favorite restaurants) and Momofuku Ssam Bar, an Asian version of Chipotle. After a vegetarian customer threatened to sue Chang for not offering vegetarian broth, he took all but one of the veggie options off the menu. “We added pork to just about everything[…] Fuck it, let’s just cook what we want.”
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