NY Times on the rise of OpenTable,  JUN 19 2007

NY Times on the rise of OpenTable, which wasn't exactly an overnight success. To me, the thing that pushed OT over the edge toward acceptance wasn't so much the public-facing business (let your customers make reservations online) but the software that the restaurants were provided to keep better track of their customers and their habits. It used to be a big deal that Four Seasons Hotels tracked the preferences of all their customers but now any restaurant with the OT system can easily do the same. "Doug Washington, a co-owner of Town Hall, said the notes were not just helpful, they are occasionally indispensable. Next to the name of one regular, who has a habit of bringing in women he is not married to, is an instruction to make sure the man's wife has not booked a separate table for the same day."

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