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kottke.org posts about Michael Bierut

Interview with designer Michael Bierut. “The best

posted by Jason Kottke   Jun 12, 2006

Interview with designer Michael Bierut. “The best thing design can do for a company is to express that company’s personality accurately and compellingly, and in so doing permit that organizations inherent strengths to prevail.”

Business Week holds a competition to design

posted by Jason Kottke   Jun 05, 2006

Business Week holds a competition to design their new design magazine and Michael Bierut says to hell with this kind of spec work. I love Andy Rutledge’s analogy.

Designer Michael Bierut confesses: “I am a

posted by Jason Kottke   May 11, 2006

Designer Michael Bierut confesses: “I am a plagiarist”. “…my mind is stuffed full of graphic design, graphic design done by other people. How can I be sure that any idea that comes out of that same mind is absolutely my own?”

Slideshow of graphics submitted for New York

posted by Jason Kottke   Apr 14, 2006

Slideshow of graphics submitted for New York magazine’s High Priority feature, the production of which Michael Bierut says “is as close as the graphic design world gets to an Olympic event”.

Michael Bierut: “the great thing about graphic

posted by Jason Kottke   Mar 18, 2006

Michael Bierut: “the great thing about graphic design is that it is almost always about something else”.

Michael Bierut on the “slow design” of

posted by Jason Kottke   Jan 17, 2006

Michael Bierut on the “slow design” of the New Yorker. “In contrast, one senses that each of the changes in The New Yorker was arrived at almost grudgingly. Designers are used to lecturing timid clients that change requires bravery. But after a certain point — 80 years? — not changing begins to seem like the bravest thing of all.”

Michael Bierut offers a requiem for the

posted by Jason Kottke   Oct 31, 2005

Michael Bierut offers a requiem for the AT&T logo by Saul Bass. SBC is buying AT&T, keeping the name, but introducing a new logo.

And, the rest of the (AIGA Conference) story

posted by Jason Kottke   Sep 20, 2005

Here’s a sampling of the rest of the AIGA Design Conference, stuff that I haven’t covered yet and didn’t belong in a post of it’s own:

For more of what people are saying about the conference, check out IceRocket. There’s a bunch of photos on Flickr as well.

UnBeige blogged the blog panel that I

posted by Jason Kottke   Sep 16, 2005

UnBeige blogged the blog panel that I participated on with Michael Bierut, Jen Bekman, Armin Vit, and Steven Heller. More here and here.

20 courses I didn’t take in design school

posted by Jason Kottke   Sep 15, 2005

As part of the conference within a conference for students, Michael Bierut listed 20 courses he did not take in design school (I think I got all of them):

Semiotics
Contemporary Performance Art
Traffic Engineering
The Changing Global Financial Marketplace
Urban planning
Sex Education
Early Childhood Development
Economics of Commerical Aviation
Biography as History
Introduction to Horticulture
Sports Marketing in Modern Media
Modern Architecture
The 1960s: Culture and Conflict
20th Century American Theater
Philanthropy and Social Progress
Fashion Merchandising
Studies in Popular Culture
Building Systems Engineering
Geopolitics, Military Conflict, and the Cultural Divide
Political Science: Electoral Politics and the Crisis of Democracy

His point was that design is just one part of the job. In order to do great work, you need to know what your client does. How do you design for new moms if you don’t know anything about raising children? Not very well, that’s how. When I was a designer, my approach was to treat the client’s knowledge of their business as my biggest asset…the more I could get them to tell me about what their product or service did and the people it served (and then talk to those people, etc.), the better it was for the finished product. Clients who didn’t have time to talk, weren’t genuinely engaged in their company’s business, or who I couldn’t get to open up usually didn’t get my best work.

Bierut’s other main point is, wow, look at all this cool stuff you get to learn about as a designer. If you’re a curious person, you could do worse than to choose design as a profession.

Short interview with designer Michael Bierut

posted by Jason Kottke   Aug 02, 2005

Short interview with designer Michael Bierut.