Charles and Ray Eames’ 1977 short film Powers of Ten is one of the best bits of science communication ever created…and a personal favorite of mine. Here’s a description of the original film:
Powers of Ten takes us on an adventure in magnitudes. Starting at a picnic by the lakeside in Chicago, this famous film transports us to the outer edges of the universe. Every ten seconds we view the starting point from ten times farther out until our own galaxy is visible only a s a speck of light among many others. Returning to Earth with breathtaking speed, we move inward — into the hand of the sleeping picnicker — with ten times more magnification every ten seconds. Our journey ends inside a proton of a carbon atom within a DNA molecule in a white blood cell.
As an homage, the BBC and particle physicist Brian Cox have created an updated version that reflects what we’ve learned about the universe in the 45 years since Powers of Ten was made. The new video zooms out to the limits of our current observational powers, to about 100 billion light years away, 1000X wider than in the original. (I wish they would have done the zoom in part of the video too, but maybe next year!)
And if you’d like to explore the scales of the universe for yourself, check out the Universe in a Nutshell app from Tim Urban and Kurzgesagt — you can zoom in and out as far as you want and interact with and learn about objects along the way.
Tops is a short film from 1969 by legendary designers/filmmakers Charles & Ray Eames that showcases spinning toys from all over the world. The music is by composer Elmer Bernstein, who scored films like The Magnificent Seven, The Great Escape, and Ghostbusters. I don’t know about you, but I began to feel a little dizzy about halfway through watching this. (via design observer)
Using images found on the internet through Google’s visually similar images feature, NASA, U.S. Geological Survey, and various mapping services, Kelli Anderson recreated part of the Eames’ iconic Powers of Ten as a flipbook. Watch a video here:
The inspiration for making discontinuous-bits-of-culture into something continuous goes back to 2011. Some of my friends camped out on a sidewalk to see Christian Marclay’s The Clock. Like a loser with a deadline, I missed out-only catching it years later at MoMA. In the day-long film, Marclay recreates each minute of the 24-hour day using clips from films featuring the current time-on a clock or watch. It runs in perfect synchronization with the audience’s day (so: while a museum crowd slumps sleepily in their chairs at 6am, starlets hit snooze on the clocks onscreen.)
The Eames’ Powers of Ten and Eva Szasz’s Cosmic Zoom both came out in 1968 and were based on Kees Boeke’s 1957 essay called Cosmic View. This seems like an incredible coincidence. I couldn’t find anything online about which film came first or if there was any influence one way or the other, so I thought I’d ask if anyone knows anything about which came out first. Hit me at [email protected].
American Masters presents the first film made about America’s most important and influential designers, Charles and Ray Eames, since their deaths in 1978 and 1988, respectively — and the only film that explores the link between their artistic collaboration and sometimes tortured marriage. Jason Cohn and Bill Jersey’s definitive documentary delves into the private world the Eameses created in their Renaissance-style, Venice Beach, California studio, where design history was born. Narrated by James Franco, Charles & Ray Eames: The Architect and the Painter premieres nationally Monday, December 19 from 10-11:30 p.m. (ET/PT) on PBS (check local listings) as the 25th anniversary season finale of American Masters.
Before Ice Cube became a rapper, he studied architectural drafting at the Phoenix Institute of Technology, so he has some interesting things to say in this short appreciation of Charles and Ray Eames.
They was doing mashups before mashups even existed. It’s not about the pieces, it’s how the pieces work together. You know, taking something that already exist and making it something special. You know, kinda like sampling.
The husband-and-wife team of Charles and Ray Eames are widely regarded as America’s most important designers. Perhaps best remembered for their mid-century plywood and fiberglass furniture, the Eames Office also created a mind-bending variety of other products, from splints for wounded military during World War II, to photography, interiors, multi-media exhibits, graphics, games, films and toys. But their personal lives and influence on significant events in American life — from the development of modernism, to the rise of the computer age — has been less widely understood. Narrated by James Franco, Eames: The Architect and the Painter is the first film dedicated to these creative geniuses and their work.
There’s finally a stable copy of Charles and Ray Eames’ seminal Powers of Ten video available online, courtesy of the Eames Office YouTube account.
Powers of Ten takes us on an adventure in magnitudes. Starting at a picnic by the lakeside in Chicago, this famous film transports us to the outer edges of the universe. Every ten seconds we view the starting point from ten times farther out until our own galaxy is visible only a s a speck of light among many others. Returning to Earth with breathtaking speed, we move inward — into the hand of the sleeping picnicker — with ten times more magnification every ten seconds. Our journey ends inside a proton of a carbon atom within a DNA molecule in a white blood cell.
The film covers information theory, language, feedback, etc. The audio from a punchcard machine — used to “check its pulse” — is pretty great and starts around 17:00. (via infosthetics)
Cosmic Zoom is a 1968 animated short film directed by Eva Szasz, made under the auspices of the National Film Board of Canada, and was the inspiration of the Eames’ wonderful Powers of Ten. Cosmic Zoom was in turn based on Cosmic View: The Universe in 40 Jumps by Kees Boeke.
Design Within Reach is screening The Eames Film Festival, featuring the short films of Charles and Ray Eames, at cities across the US. Unfortunately for me, a small town called New York City doesn’t seem to be on the schedule. :(
Some sweet soul has put Powers of Ten online. If you’ve never seen it, I can’t recommend it enough:
Powers of Ten is a short film by Charles and Ray Eames, whose work you may have previously sat in. The film starts on a picnic blanket in Chicago and zooms out 10x every 10 seconds until the entire universe (more or less) is visible. And then they zoom all the way back down into the nucleus of an atom. A timeless classic. (via youngna)
Here’s a sampling of the rest of the AIGA Design Conference, stuff that I haven’t covered yet and didn’t belong in a post of it’s own:
Juan Enriquez gave what was probably my favorite talk about what’s going on in the world of genetics right now. I’ve heard him give a variation of this talk before (at PopTech, I think). He started off talking about coding systems and how when they get more efficient (in the way that the Romance languages are more efficient than Chinese languages), the more powerful they become in human hands. Binary is very powerful because you can encode text, images, video, etc. using just two symbols, 1 and 0. Segue to DNA, a four symbol language to make living organisms…obviously quite powerful in human hands.
Enriquez: All life is imperfectly transmitted code. That’s what evolution is, and without the imperfections, there would be no life. The little differences over long periods of time are what’s important.
Enriquez again: The mosquito is a flying hypodermic needle. That’s how it delivers malaria to humans. We could use that same capability for vaccinating cows against disease.
1. Design is the easy part. 2. Learn from your clients, bosses, collaborators, and colleagues. 3. Content is king. 4. Read. Read. Read. 5. Think first, then design. 6. Never forget how lucky you are. Enjoy yourself.
Nicholas Negroponte: If programmers got paid to remove code from sofware instead of writing new code, software would be a whole lot better.
Negroponte also shared a story about outfitting the kids in a school in Cambodia with laptops; the kids’ first English word was “Google”, and from what Negroponte said, that was followed closely by “Skype”. He also said the children’s parents loved the laptops because at night, it was the brightest light in the house.
Ben Karlin and Paula Scher on the challenges of making America, The Book: Books are more daunting than doing TV because print allows for a much greater density of jokes. In trying to shoot the cover image, they found that bald eagles cannot be used live for marketing or advertising purposes. The solution? A golden eagle and Photoshop. And for a spread depicting all the Supreme Court Justices in the buff, they struggled — even with the Web — to find nude photos of older people until they found a Vermont nudist colony willing to send them photos because they were big fans of The Daily Show.
Bill Strickland blew the doors off the conference with his account of the work he’s doing in “curing cancer” — his term for revitalizing violent and crime-ridden neighborhoods — in Pittsburgh. I can’t do justice to his talk, so two short anecdotes. Strickland said he realized that “poor people never have a nice day” so when he built his buildings in these poor black neighbohoods, he put nice fountains out front so that people coming into the building know that they’re entering a space where it’s possible to have a good day. Another time, a bigwig of some sort was visiting the center and asked Strickland about the flowers he saw everywhere. Flowers in the hood? How’d these get here? Strickland told him “you don’t need a task force or study group to buy flowers” and that he’d just got in his car, bought some flowers, brought them back, and set them around the place. His point in all this was creating a place where people feel less dissimilar to each other…black, white, rich, poor, everybody has a right to flowers and an education and to be treated with respect and to have a nice day. You start treating people like that, and surprise!, they thrive. Strickland’s inner city programs have produced Fulbright Scholars, Pulitzer Prize winners, and tons of college graduates.
I caught 30 minutes of David Peters’ presentation of Typecast: The Art of the Typographic Film Title and realized I should have gotten there in time to see the whole thing. I could sit and watch cool movie titles all day long. Among the titles he showed were Bullit, Panic Room, Dr. Strangelove, Barbarella, The Island of Dr. Moreau, and Superman. The title sequence for Napoleon Dynamite (which was discussed on Design Observer last year) was shown later in the main hall.
At the closing party at the Museum of Science, we checked out the cool Mathematica exhibit that was designed by Charles and Ray Eames, two designers who were also pretty big science/math nerds.
And some final thoughts from others at the conference. Peter Merholz says that “form-makers”, which make up the vast majority of the AIGA audience, “are being passed by those who are attempting to use design to serve more strategic ends”. (That’s an interesting thought…) A pair of reviews from Speak Up: Bryony was a bit disappointed with the opening Design Gala but left, like everyone else, in love with emcee John Hockenberry while Armin noted that the preservation of digital files is a big concern for museums in building a collection of graphic design pieces…in 35 years, how are you going load that Quark file or run that Flash movie?
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