The advertising that Volkswagen ran in American magazines and newspapers in the 1960s was legendary, perhaps the greatest ad campaign ever. This is a great little documentary about how the ads came about — pitching “a Nazi car in a Jewish town”.
I had only ever seen a few of these ads…what an amazing campaign. For this one, they didn’t even bother showing you the car, an assurance to the buyer that you knew what you were getting.
I mentioned the Porsche/VW financial incident briefly in October, but this is an excellent layman’s explanation of what happened.
Porsche’s move took three years of careful maneuvering. It was darkly brilliant, a wealth transfer ingeniously conceived like few we’ve ever seen. Betting the right way, Porsche roiled the financial markets and took the hedge funds for a fortune.
(via capn design)
Update: Not so fast there, Porsche. Bloomberg says that the company may not have the money necessary to exercise those options and realize $24.3 billion in profits.
Update (10/2014): In a stunning reversal, VW ended up buying Porsche instead of the other way around. Here’s the whole story.
Volkswagen was briefly the world’s largest company in terms of market cap today.
Volkswagen briefly became the world’s largest company by market capitalisation on Tuesday as panic-buying by hedge funds desperate to cover losses caused its value to shoot up by up to €150bn.
Porsche revealed that it owned 74% of VW instead of the previously assumed 35%…which caused panicked buying by hedge funds. (via mr)