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Those great 1960s Volkswagen ads

posted by Jason Kottke   Aug 15, 2016

The advertising that Volkswagen ran in American magazines and newspapers in the 1960s was legendary, perhaps the greatest ad campaign ever. This is a great little documentary about how the ads came about — pitching “a Nazi car in a Jewish town”.

Volkswagen Ad 60s 01

I had only ever seen a few of these ads…what an amazing campaign. For this one, they didn’t even bother showing you the car, an assurance to the buyer that you knew what you were getting.

Volkswagen Ad 60s 02

We Work Remotely

Porsche’s financial hack

posted by Jason Kottke   Jan 12, 2009

I mentioned the Porsche/VW financial incident briefly in October, but this is an excellent layman’s explanation of what happened.

Porsche’s move took three years of careful maneuvering. It was darkly brilliant, a wealth transfer ingeniously conceived like few we’ve ever seen. Betting the right way, Porsche roiled the financial markets and took the hedge funds for a fortune.

(via capn design)

Update: Not so fast there, Porsche. Bloomberg says that the company may not have the money necessary to exercise those options and realize $24.3 billion in profits.

Update (10/2014): In a stunning reversal, VW ended up buying Porsche instead of the other way around. Here’s the whole story.

Volkswagen = world’s largest company

posted by Jason Kottke   Oct 28, 2008

Volkswagen was briefly the world’s largest company in terms of market cap today.

Volkswagen briefly became the world’s largest company by market capitalisation on Tuesday as panic-buying by hedge funds desperate to cover losses caused its value to shoot up by up to €150bn.

Porsche revealed that it owned 74% of VW instead of the previously assumed 35%…which caused panicked buying by hedge funds. (via mr)

Cool photos of Volkswagen’s new storage facility

posted by Jason Kottke   May 15, 2006

Cool photos of Volkswagen’s new storage facility in Wolfsburg, Germany, basically a 20-story circular parking garage.