Jason Fried wrote a preview of what’s coming in Basecamp 3. Jim Ray noted on Twitter that “Basecamp vs. Slack will be interesting”. And suddenly I remembered that back in 2002, Jason, Slack CEO Stewart Butterfield, and I hosted a “peer meeting” on Simplicity in Web Design at SXSW.1 The meeting’s description:
As the Web continues to increase in complexity, many designers are looking to simplicity as a tool in designing Web sites that are at once powerful and easy for people to use. Join your peers and colleagues in a discussion facilitated by three working designers who are committed to producing work which is simple: obvious, elegant, economical, efficient, powerful and attractive. We’ll be discussing what simplicity in Web design really means, the difference between Minimalism as an aesthetic and simplicity as a design goal, who is and who isn’t simple, how you can use simplicity to your advantage, and plenty more.
It’s fun to see those two going at it more than 13 years later, still focused on harnessing the power of simplicity to help people get their best work done. (I don’t know what the other guy’s deal is. He’s doing…. something, I guess.)
Before we get going, here are some alternate titles for this post, just to give you an idea of what I’m trying to get at before I actually, you know, get at it:
- You’re probably wondering why Yahoo bought Konfabulator
- An update on Google Browser, GooOS and Google Desktop
- A platform that everyone can stand on and why Apple, Microsoft, and, yes, even Google will have to change their ways to be a part of it
- The next killer app: desktop Web servers
- Does the Mozilla Foundation have the vision to make Firefox the most important piece of software of this decade?
- Web 3.0
- Finally, the end of Microsoft’s operating system dominance
Now that your hyperbole meter has pegged a few times, hopefully the rest of this will seem tame in comparison. (And apologies for the length…I got rolling and, oops, 2500 words. But many of them are small so…)
Way back in October 2004, this idea of how the Web as a platform might play out popped into my head, and I’ve been trying to motivate myself into writing it down ever since. Two recent events, Yahoo’s purchase of Konfabulator and Google’s release of a new beta version of Google Desktop have finally spurred me into action. But back to October. At the Web 2.0 conference, Stewart pulled me aside and said something like, “I think I know what Google is doing with Google Browser.” From a subsequent post on his site:
I’ve had this post about Adam Bosworth, Alchemy and the Google browser sitting around for months now and it is driving me crazy, because I want all the credit for guessing this before it happens. So, for the record, if Google is making a browser, and if it is going to be successful, it will be because there is a sophisticated local caching framework included, and Google will provide the reference apps (replying to emails on Gmail or posting messages to Google groups while on the plane).
At the time, Adam Bosworth had been recently hired by Google for purposes unknown. In a blog post several months before he was hired, Bosworth mused about a “new browser”:
A couple weeks later, Google introduced the first iteration of their Desktop Search. To me, the least interesting thing about GDS was the search mechanism. Google finally had an application that installed on the desktop and, even better, it was a little Web server that could insert data from your local machine into pages you were browsing on google.com. That was a new experience: using a plain old Web browser to run applications locally and on the Web at the same time.
So this is my best guess as to how an “operating system” based on the Web (which I will refer to as “WebOS”) will work. There are three main parts to the system:
- The Web browser (along with other browser-ish applications like Konfabulator) becomes the primary application interface through which the user views content, performs services, and manages data on their local machine and on the Web, often without even knowing the difference. Something like Firefox, Safari, or IE…ideally browser agnostic.
- Web applications of the sort we’re all familiar with: Gmail, Flickr, and Bloglines, as well as other applications that are making the Web an ever richer environment for getting stuff done. (And ideally all Ajaxed up to provide an experience closer to that of traditional desktop apps.)
- A local Web server to handle the data delivery and content display from the local machine to the browser. This local server will likely be highly optimized for its task, but would be capable of running locally installed Web applications (e.g. a local copy of Gmail and all its associated data).
That’s it. Aside from the browser and the Web server, applications will be written for the WebOS and won’t be specific to Windows, OS X, or Linux. This is also completely feasible, I think, for organizations like Google, Yahoo, Apple, Microsoft, or the Mozilla Foundation to make happen (more on this below).
Compared to “standalone” Web apps and desktop apps, applications developed for this hypothetical platform have some powerful advantages. Because they run in a Web browser, these applications are cross platform (assuming that whoever develops such a system develops the local Web server part of it for Windows, OS X, Linux, your mobile phone, etc.), just like Web apps such as Gmail, Basecamp, and Salesforce.com. You don’t need to be on a specific machine with a specific OS…you just need a browser + local Web server to access your favorite data and apps.
You also get the advantages of locally run applications. You can use them when you’re not connected to the Internet. There could be an icon in the Dock that fires up Gmail in your favorite browser. For applications using larger files like images, video, and audio, those files could be stored and manipulated locally instead of waiting for transfer over the Internet.
One thing that might deter you from writing Web-based applications is the lameness of Web pages as a UI. That is a problem, I admit. There were a few things we would have really liked to add to HTML and HTTP. What matters, though, is that Web pages are just good enough.
Web pages weren’t designed to be a UI for applications, but they’re just good enough. And for a significant number of users, software that you can use from any browser will be enough of a win in itself to outweigh any awkwardness in the UI. Maybe you can’t write the best-looking spreadsheet using HTML, but you can write a spreadsheet that several people can use simultaneously from different locations without special client software, or that can incorporate live data feeds, or that can page you when certain conditions are triggered. More importantly, you can write new kinds of applications that don’t even have names yet.
And how about these new kinds of applications? Here’s how I would envision a few apps working on the WebOS:
- Gmail. While online, you read your mail at gmail.com, but it also caches your mail locally so when you disconnect, you can still read it. Then when you connect again, it sends any replies you wrote offline, just like Mail.app or Outlook does. Many people already use Gmail (or Yahoo Mail) as their only email client…imagine if it worked offline as well.
- A Web version of iTunes. Just like the desktop version of iTunes, except in the browser. Manages/plays audio files stored locally, with an option to back them up on the server (using .Mac or similar) as well. iTunes already utilizes information from the Internet so well (Web radio, podcasting iTMS, CDDB, etc.) that it’s easy to imagine it as a Web app. (And why stop at audio…video would work equally as well.)
- Newsreader. Read sites while offline (I bet this is #1 on any Bloglines user’s wish list). Access your reading list from any computer with a browser (I bet this is #1 on any standalone newsreader user’s wish list).
- File backup. A little WebOS app that helps you back up your files to Apple’s .Mac service, your ISP, or someone like Google. You’ll specify what you want backed up and when through the browser and the backup program will take care of the rest.
I’m looking at the rest of the most commonly used apps on my Powerbook and there’s not too many of them that absolutely need to be standalone desktop applications. Text editor, IM, Word, Excel, FTP, iCal, address book…I could imagine versions of these running in a browser.
- Google. If Google is not thinking in terms of the above, I will eat danah’s furriest hat. They’ve already shifted the focus of Google Desktop with the addition of Sidebar and changing the name of the application (it used to be called Google Desktop Search…and the tagline changed from “Search your own computer” to the more general “Info when you want it, right on your desktop”). To do it properly, I think they need their own browser (with bundled Web server, of course) and they need to start writing their applications to work on OS X and Linux (Google is still a Windows company). Many of the moves they’ve made in the last two years have been to outflank Microsoft, and if they don’t use Google Desktop’s “insert local code into remote sites” trick to make whatever OS comes with people’s computers increasingly irrelevant, they’re stupid, stupid, stupid. Baby step: make Gmail readable offline.
- Yahoo. I’m pretty sure Yahoo is thinking in these terms as well. That’s why they bought Konfabulator: desktop presence. And Yahoo has tons of content and apps that that would like to offer on a WebOS-like platform: mail, IM, news, Yahoo360, etc. Challenge for Yahoo: widgets aren’t enough…many of these applications are going to need to run in Web browsers. Advantages: Yahoo seems to be more aggressive in opening up APIs than Google…chances are if Yahoo develops a WebOS platform, we’ll all get to play.
- Microsoft. They’re going to build a WebOS right into their operating system…it’s likely that with Vista, you sometimes won’t be able to tell when you’re using desktop applications or when you’re at msn.com. They’ll never develop anything for OS X or for Linux (or for browsers other than IE), so its impact will be limited. (Well, limited to most of the personal computers in the world, but still.)
- Apple. Apple has all the makings of a WebOS system right now. They’ve got the browser, a Web server that’s installed on every machine with OS X, Dashboard, iTMS, .Mac, Spotlight, etc. All they’re missing is the applications (aside from the Dashboard widgets). But like Microsoft, it’s unlikely that they’ll write anything for Windows or Linux, although if OS X is going to run on cheapo Intel boxes, their market share may be heading in a positive direction soon.
So yeah, that’s the idea of the WebOS (as I see it developing) in a gigantic nutshell. The reality of it will probably be a lot messier and take a lot longer than most would like. If someone ends up doing it, it will probably not be as open as it could be and there will likely be competing Web platforms just as there are now competing search engines, portals, widget applications (Konfabulator, Dashboard, Google Desktop Sidebar), etc., but hopefully not. There’s lots more to discuss, but I’m going to stop here before this post gets even more ridiculously long. My thanks if you even made this far.
 Actually, the biggest potential problems with all this are the massive security concerns (a Web browser that has access to data on your local hard drive?!!!??) and managing user expectations (desktop/web app hybrids will likely be very confusing for a lot of users). Significant worries to be sure, but I believe the advantages will motivate the folks developing the platform and the applications to work through these concerns.
 For more discussion of Web applications, check out Adam Rifkin’s post on Weblications.
 Rumor has it that Google is releasing an IM client soon (more here). I’ll be pretty surprised if it’s not significantly Web-based. As Hotmail proved for email, there’s no reason that IM has to happen in a desktop app (although the alerting is problematic).
 Maybe Google thinks they can’t compete with Apple’s current offerings (Spotlight, Dashboard, Safari, iPhoto) on their own platform, but that’s not a good way of thinking about it. Support as many people as you can on as many different architectures as you can, that’s the advantage of a Web-based OS. Microsoft certainly hasn’t thought of Apple as a serious competitor in the OS space for a long time…until Web applications started coming of age recently, Microsoft’s sole competitor has been Microsoft.