kottke.org posts about Jason Fried

"I've never had a goal"Jul 29 2016

Jason Fried, founder of 37signals (which became Basecamp a few years back) writes about not having goals.

I can't remember having a goal. An actual goal.

There are things I've wanted to do, but if I didn't do them I'd be fine with that too. There are targets that would have been nice to hit, but if I didn't hit them I wouldn't look back and say I missed them.

I don't aim for things that way.

I do things, I try things, I build things, I want to make progress, I want to make things better for me, my company, my family, my neighborhood, etc. But I've never set a goal. It's just not how I approach things.

A goal is something that goes away when you hit it. Once you've reached it, it's gone. You could always set another one, but I just don't function in steps like that.

This is my exact approach, which can drive the more goal oriented people in your life a little bit nuts. Oliver Burkeman wrote about goals being potentially counter-productive in The Antidote, which is perhaps the book I've thought most about over the past year. An excerpt from the book about goals was published as a piece for Fast Company.

It turns out, however, that setting and then chasing after goals can often backfire in horrible ways. There is a good case to be made that many of us, and many of the organizations for which we work, would do better to spend less time on goalsetting, and, more generally, to focus with less intensity on planning for how we would like the future to turn out.

One illuminating example of the problem concerns the American automobile behemoth General Motors. The turn of the millennium found GM in a serious predicament, losing customers and profits to more nimble, primarily Japanese, competitors. As the Boston Globe reported, executives at GM's headquarters in Detroit came up with a goal, crystallized in a number: 29. Twenty-nine, the company announced amid much media fanfare, was the percentage of the American car market that it would recapture, reasserting its old dominance. Twenty-nine was also the number displayed upon small gold lapel pins, worn by senior figures at GM to demonstrate their commitment to the plan. At corporate gatherings, and in internal GM documents, twenty-nine was the target drummed into everyone from salespeople to engineers to public-relations officers.

Yet the plan not only failed to work-it made things worse. Obsessed with winning back market share, GM spent its dwindling finances on money-off schemes and clever advertising, trying to lure drivers into purchasing its unpopular cars, rather than investing in the more speculative and open-ended-and thus more uncertain-research that might have resulted in more innovative and more popular vehicles.

Update: Forgot to add: For the longest time, I thought I was wrong to not have goals. Setting goals is the only way of achieving things, right? When I was criticizing my goalless approach to my therapist a few years ago, he looked at me and said, "It seems like you've done pretty well for yourself so far without worrying about goals. That's just the way you are and it's working for you. You don't have to change." That was a huge realization for me and it's really helped me become more comfortable with my approach.

Slack, Basecamp, and simplicity as a design goalOct 09 2015

Jason Fried wrote a preview of what's coming in Basecamp 3. Jim Ray noted on Twitter that "Basecamp vs. Slack will be interesting". And suddenly I remembered that back in 2002, Jason, Slack CEO Stewart Butterfield, and I hosted a "peer meeting" on Simplicity in Web Design at SXSW.1 The meeting's description:

As the Web continues to increase in complexity, many designers are looking to simplicity as a tool in designing Web sites that are at once powerful and easy for people to use. Join your peers and colleagues in a discussion facilitated by three working designers who are committed to producing work which is simple: obvious, elegant, economical, efficient, powerful and attractive. We'll be discussing what simplicity in Web design really means, the difference between Minimalism as an aesthetic and simplicity as a design goal, who is and who isn't simple, how you can use simplicity to your advantage, and plenty more.

It's fun to see those two going at it more than 13 years later, still focused on harnessing the power of simplicity to help people get their best work done. (I don't know what the other guy's deal is. He's doing.... something, I guess.)

  1. This was also the year I got food poisoning the first night of the conference, basically didn't eat anything for 5 days, and lost 10 pounds. Either Stewart or Jason suggested running to a bakery to get cookies for everyone at the meeting, and a little nibble one of those chocolate chip cookies was one of the few things I had to eat in Austin that year.

How to make money: practiceMar 04 2011

Jason Fried reveals how he got good at making money. I am not a full-fledged member of the Church of 37signals, but one of my favorite lessons from them is that a business needs to practice how to make money in order to get good at it...it's not something that you just turn on when monetizing mode strikes.

So here's a great way to practice making money: Buy and sell the same thing over and over on Craigslist or eBay. Seriously.

Go buy something on Craigslist or eBay. Find something that's a bit of a commodity, so you know there's always plenty of supply and demand. An iPod is a good test. Buy it, and then immediately resell it. Then buy it again. Each time, try selling it for more than you paid for it. See how far you can push it. See how much profit you can make off 10 transactions.

Start tweaking the headline. Then start fiddling with the product description. Vary the photographs. Take some pictures of the thing for sale; use other photos with other items, or people, in them. Shoot really high-quality shots, and also post crappy ones from your cell-phone camera. Try every variation you can think of.

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