kottke.org posts about Jason Fried

Slack, Basecamp, and simplicity as a design goalOct 09 2015

Jason Fried wrote a preview of what's coming in Basecamp 3. Jim Ray noted on Twitter that "Basecamp vs. Slack will be interesting". And suddenly I remembered that back in 2002, Jason, Slack CEO Stewart Butterfield, and I hosted a "peer meeting" on Simplicity in Web Design at SXSW.1 The meeting's description:

As the Web continues to increase in complexity, many designers are looking to simplicity as a tool in designing Web sites that are at once powerful and easy for people to use. Join your peers and colleagues in a discussion facilitated by three working designers who are committed to producing work which is simple: obvious, elegant, economical, efficient, powerful and attractive. We'll be discussing what simplicity in Web design really means, the difference between Minimalism as an aesthetic and simplicity as a design goal, who is and who isn't simple, how you can use simplicity to your advantage, and plenty more.

It's fun to see those two going at it more than 13 years later, still focused on harnessing the power of simplicity to help people get their best work done. (I don't know what the other guy's deal is. He's doing.... something, I guess.)

  1. This was also the year I got food poisoning the first night of the conference, basically didn't eat anything for 5 days, and lost 10 pounds. Either Stewart or Jason suggested running to a bakery to get cookies for everyone at the meeting, and a little nibble one of those chocolate chip cookies was one of the few things I had to eat in Austin that year.

How to make money: practiceMar 04 2011

Jason Fried reveals how he got good at making money. I am not a full-fledged member of the Church of 37signals, but one of my favorite lessons from them is that a business needs to practice how to make money in order to get good at it...it's not something that you just turn on when monetizing mode strikes.

So here's a great way to practice making money: Buy and sell the same thing over and over on Craigslist or eBay. Seriously.

Go buy something on Craigslist or eBay. Find something that's a bit of a commodity, so you know there's always plenty of supply and demand. An iPod is a good test. Buy it, and then immediately resell it. Then buy it again. Each time, try selling it for more than you paid for it. See how far you can push it. See how much profit you can make off 10 transactions.

Start tweaking the headline. Then start fiddling with the product description. Vary the photographs. Take some pictures of the thing for sale; use other photos with other items, or people, in them. Shoot really high-quality shots, and also post crappy ones from your cell-phone camera. Try every variation you can think of.

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