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Slack, Basecamp, and simplicity as a design goal

posted by Jason Kottke   Oct 09, 2015

Jason Fried wrote a preview of what’s coming in Basecamp 3. Jim Ray noted on Twitter that “Basecamp vs. Slack will be interesting”. And suddenly I remembered that back in 2002, Jason, Slack CEO Stewart Butterfield, and I hosted a “peer meeting” on Simplicity in Web Design at SXSW.1 The meeting’s description:

As the Web continues to increase in complexity, many designers are looking to simplicity as a tool in designing Web sites that are at once powerful and easy for people to use. Join your peers and colleagues in a discussion facilitated by three working designers who are committed to producing work which is simple: obvious, elegant, economical, efficient, powerful and attractive. We’ll be discussing what simplicity in Web design really means, the difference between Minimalism as an aesthetic and simplicity as a design goal, who is and who isn’t simple, how you can use simplicity to your advantage, and plenty more.

It’s fun to see those two going at it more than 13 years later, still focused on harnessing the power of simplicity to help people get their best work done. (I don’t know what the other guy’s deal is. He’s doing…. something, I guess.)

  1. This was also the year I got food poisoning the first night of the conference, basically didn’t eat anything for 5 days, and lost 10 pounds. Either Stewart or Jason suggested running to a bakery to get cookies for everyone at the meeting, and a little nibble one of those chocolate chip cookies was one of the few things I had to eat in Austin that year.

We Work Remotely

37signals goes all in on Basecamp

posted by Jason Kottke   Feb 05, 2014

37signals announces that they’re focusing on their most successful product, Basecamp.

So here’s the second big announcement: We’re changing our name. 37signals is now Basecamp. “37signals” goes into the history books. From now on, we are Basecamp. Basecamp the company, Basecamp the product. We’re one and the same.

With this change, we renew our long-term commitment to all things Basecamp. Basecamp on the web, Basecamp on iOS, Basecamp on Android, Basecamp via email, and Basecamp wherever else it makes sense. Each one of us will be dedicated to improving Basecamp, extending Basecamp’s reach, expanding Basecamp’s capabilities, and making sure our Basecamp customers are treated like royalty.

Congratulations all around. I’ve been a fan of the company since the beginning and it’s been great fun to see it thrive through dozens of gear shifts.