kottke.org posts about Ralph Lauren

New season of Put This On beginsMar 14 2012

The first episode of the second season of Put This On is out (as funded on Kickstarter). The episode takes place in NYC and features a segment on Lo Heads, a subculture of Polo Ralph Lauren enthusiasts.

With roots in 1980s street gangs, these Polo Ralph Lauren enthusiasts have made "aspirational apparel" a lifestyle. They once had to boost their Polo from stores and fight to keep it on the streets. Today, their culture is worldwide, promulgated by hip-hop. Their hero is Ralph Lauren -- a working class New Yorker who understood that the fantastical power of style can be transformative. Dallas Penn from The Internets Celebrities, a dedicated Lo Head (and former member of the Decepts crew) with a collection of over 1000 pieces of Polo apparel takes us on a tour of this remarkable fashion subculture.

kottke.org

Front page
About + contact
Site archives

Subscribe

Follow kottke.org on Twitter

Follow kottke.org on Tumblr

Like kottke.org on Facebook

Subscribe to the RSS feed

Advertisement

Ads by The Deck

Support kottke.org shop at Amazon

And more at Amazon.com

Looking for work?

More at We Work Remotely

Kottke @ Quarterly

Subscribe to Quarterly and get a real-life mailing from Jason every three months.

 

Enginehosting

Hosting provided EngineHosting