kottke.org posts about Put This On

New season of Put This On beginsMar 14 2012

The first episode of the second season of Put This On is out (as funded on Kickstarter). The episode takes place in NYC and features a segment on Lo Heads, a subculture of Polo Ralph Lauren enthusiasts.

With roots in 1980s street gangs, these Polo Ralph Lauren enthusiasts have made "aspirational apparel" a lifestyle. They once had to boost their Polo from stores and fight to keep it on the streets. Today, their culture is worldwide, promulgated by hip-hop. Their hero is Ralph Lauren -- a working class New Yorker who understood that the fantastical power of style can be transformative. Dallas Penn from The Internets Celebrities, a dedicated Lo Head (and former member of the Decepts crew) with a collection of over 1000 pieces of Polo apparel takes us on a tour of this remarkable fashion subculture.

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