Designer Ben Pieratt calls Hessian "an invader, an ode, a brand in waiting, a pitch to the market". It is also a fully developed brand (logos, Twitter handle, web themes, app icons, etc.) for sale.
As a newborn idea, Hessian is aggressive and evolving. Its only conduit the working mind of designer Ben Pieratt, it fights for life by building meme-hooks through studies in contrasts, nostalgia, repetition and confusion. The Hessian could be a restaurant, a start-up, a clothing brand or more.
Like any great brand, Hessian is for sale. The current asking price is $18,000.
Ben Pieratt is the CEO of Svpply, a social shopping startup. He recently wrote a great post subtitled "I have no idea what I'm doing" that reveals the rarely seen flipside to the macho show-no-weakness tech startup scene.
My situation is blessed and I rarely let a day go by that I don't say a silent prayer in thanks for the position in which I've found myself, but good gracious is this hard.
The most frustrating part is that it is difficult to get into a rhythm in your work when you have no real understanding of the next steps you need to take. There's no opportunity for flow if both outcome and process are foreign experiences. There's just a lot of poking around and mystery and inadvertent negligence.
Svpply has been open to the public for six months now. Our progress has been slow for a variety of reasons. We have not launched as many new features as I would expect, or even drastically improved the ones we launched with. I own these problems, they can be traced directly back to my inabilities and inexperience, sometimes directly, other times in the form of my not having anticipated or recognized situations for what they were as soon as I could have.
From Ben Pieratt's blog, In praise of quitting your job.
I think it comes down to the fact that, for some people, work is personal. Personal in the same way that singing or playing the piano or painting is personal.
As a creative person, you've been given the ability to build things from nothing by way of hard work over long periods of time. Creation is a deeply personal and rewarding activity, which means that your Work should also be deeply personal and rewarding. If it's not, then something is amiss.
Creation is entirely dependent on ownership.
Ownership not as a percentage of equity, but as a measure of your ability to change things for the better. To build and grow and fail and learn. This is no small thing. Creativity is the manifestation of lateral thinking, and without tangible results, it becomes stunted. We have to see the fruits of our labors, good or bad, or there's no motivation to proceed, nothing to learn from to inform the next decision. States of approval and decisions-by-committee and constant compromises are third-party interruptions of an internal dialog that needs to come to its own conclusions.