Steve Nash directed his own Nike commercial. Nash's original concept for the commercial is clever:

At first, the idea was to shoot on different mediums -- camera phone, 8-millimeter, 16-millimeter (the eventual choice), security footage. My idea was the city was watching me. The genesis was a lot of people film me or take a picture of me in the city on cellphones. If it's such an appetite to see me do normal things, it was an idea to do something people like.

(via truehoop)

This entry was published on March 21, 2008 at 09:58 pm.

Tags for this entry:  sports  basketball  nba  stevenash  video  advertising  nike 

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