From the This Must Be the Place series, a lovely short film about the Prime Burger Restaurant in midtown Manhattan. The restaurant opened in 1938 and one of the servers, Artie, has been there since 1952.
For many of the guys that work here, the restaurant is like a second home — some of them have been slinging burgers, making shakes, and waiting on customers at this location for decades. Opened in 1938, the place hasn’t been altered since the early ’60s, and it looks all the better for it. Here the waiters and workers of Prime Burger discuss their views on their chosen profession, and the unique nature of the place itself.
Update: Over at Serious Eats, Ed Levine gives some advice on how to order properly at Prime Burger.
So why the need to order right? Because to keep up with the fast food chains, the DiMicelis started par-broiling their burgers. Par-broiling produces a less juicy burger. So when you order at Prime Burger specify you want your burger ($5.25 for a hamburger, $5.95 for a cheeseburger) made from scratch, and that you’re willing to wait the extra few minutes.