In 1955, the Ford Motor Company hired poet Marianne Moore to come up with some names for their revolutionary new car. Moore ended up submitting some amazing names, including “Silver Sword”, “Intelligent Whale”, “Angel Astro”, and “Utopian Turtletop”.
What Moore lacked in corporate nomenclature experience, she made up for in enthusiasm and imagination: she submitted over two dozen names for consideration, each one more delightful — and unlikely — than the last. In the end, the poet’s suggestions were rejected and the company’s chairman himself named the vehicle. Thus was born the notorious car known as the Edsel.
Ford realized perhaps too late that they shouldn’t have, in fact, sent a poet — but we’re sure glad they did.
Using photos and films made in the 1910s and 1920s, Myles Zhang made this animated reconstruction of Ford’s Model T assembly line as it would have appeared circa 1915, from start (chassis assembly) to finish (driving it off the floor).
Ford was not the first, but his car and moving assembly line were certainly the most successful and memorable. After creating his version of the automobile in 1896, Ford moved workshops first to Mack Avenue and later to Piquette Avenue in Detroit. These first two factories were small-scale structures for limited car production. Only in 1913 at Ford’s third factory at Highland Park did mass-production begin on a truly large scale. As shown in this film, here Ford applied assembly line methods throughout the factory to all aspects of car production.
In 1966, Ford designed a concept truck they called the Ranger II:
From Ford’s press release:
Ford Division’s Ranger II is an ultra-modern pickup truck with a custom designed passenger compartment. Seen as a two-seater vehicle in the above photo, the Ranger II converts into a four-passenger pickup (below) at the flick of a finger. The rear portion of the cab moves 18-inches into the bed of the truck while a roof section moves up into position and two additional bucket seats fall into place. The Ranger II’s ultra-streamlined windshield is made of specially tempered plastic-type glass. It also features high intensity headlights of rectangular design, extruded aluminum grille and walnut flooring in the cargo bed.
There is more than a passing resemblance to Tesla’s Cybertruck, down to the “specially tempered glass” and “high intensity headlights of rectangular design”:
Among the 800 vintage automobiles brought by collectors were ones that had been converted to snowmobiles, racing coups and tow trucks. That was only a glimmer of the many innovative changes made by Model T owners, for uses Henry Ford never had in mind. They transformed the cars into tractors, pickup trucks, paddy wagons, mobile lumber mills and power plants for milling grain. An itinerant preacher converted his into a four-wheeled chapel.
September sales of SUVs were down sharply from last year. “Sales of F-Series pickup trucks plunged 30 percent. Sales of Ford’s large SUVs, including the Ford Explorer and Expedition and the Lincoln Navigator, sank by more than 55 percent each. At GM, overall sales of trucks, minivans and SUVs dropped 30 percent.” Most blame the $1/gal difference in gas prices from a year ago, but auto execs blame poor inventory after summer sales. Perhaps everyone went to the movies instead of car shopping.
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