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kottke.org posts about Solo

Why are action movie trailers sounding more musical lately?

posted by Jason Kottke   Feb 22, 2018

Did you watch the teaser trailer for Solo: A Star Wars Story or the recent trailer for Marvel’s Ant-Man and the Wasp? Here they are if you need a refresher:

In both clips, you’ll notice how the sounds of the action — phaser blasts, switch flicks, explosions, engine revs, gun shots, tires squealing — are synched to the music…and in some cases, make music of their own. This is most apparent in the Ant-Man trailer starting at around 0:45.

Pacing in-movie sound effects to sound musical isn’t exactly new (martial arts flicks come to mind, as do the rapid-fire cuts from Requiem for a Dream), but these recent uses of the technique in these trailers have to be influenced by Baby Driver, Edgar Wright’s 2017 “action musical”. Just about every action in the movie is timed to the soundtrack. Take a look, or rather, take a listen at the gunfight that starts at around 1:20 in this clip:

What’s particularly interesting about the use of this technique in the Ant-Man trailer is that Wright was replaced as the director of the first Ant-Man movie (which he refuses to watch), which freed him up to direct Baby Driver. I wonder if the trailer’s sound design is a subtle fuck you to Wright on behalf of Marvel/Disney, a sly homage by the person who cut the trailer together, or just the unwitting borrowing of an ear-catching technique?

I’d expect to see more usage of this technique as the summer action movie trailer season heats up. Has anyone noticed any other recent uses?

Update: Here are several more trailers that use this effect, although none of them quite to extent of Ant-Man or Baby Driver: Mad Max: Fury Road, Creed, Deadpool, an upcoming Mission Impossible movie (as well as an older one), Suicide Squad, The Punisher, and even the Coen’s A Serious Man.

That’s four Marvel trailers that do it. I wonder if Wright drew inspiration from them instead of the other way around? (via @opeyre, @celiacunningham, @vlavallee, trailer town, @paulstachniak)

Solo, A Star Wars Story

posted by Jason Kottke   Feb 05, 2018

Someday, I will see the trailer for a new Star Wars movie and not get completely gooey inside. Today is not that day. Here’s the briefer “TV spot” (don’t call it a trailer!) that aired during the Super Bowl last night.

I think my insides and outsides briefly switched places when they showed Donald Glover as Lando.

Update: Demi Adejuyigbe made this fake Donald Glover / Childish Gambino song about Lando and it’s too good.

Update: The Solo trailer with a soundtrack of the Beastie Boys’ Sabotage is an improvement on the actual trailer:

Which is not surprising…adding Sabotage to any fast-paced video sequence improves it.