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Why are action movie trailers sounding more musical lately?

posted by Jason Kottke   Feb 22, 2018

Did you watch the teaser trailer for Solo: A Star Wars Story or the recent trailer for Marvel’s Ant-Man and the Wasp? Here they are if you need a refresher:

In both clips, you’ll notice how the sounds of the action — phaser blasts, switch flicks, explosions, engine revs, gun shots, tires squealing — are synched to the music…and in some cases, make music of their own. This is most apparent in the Ant-Man trailer starting at around 0:45.

Pacing in-movie sound effects to sound musical isn’t exactly new (martial arts flicks come to mind, as do the rapid-fire cuts from Requiem for a Dream), but these recent uses of the technique in these trailers have to be influenced by Baby Driver, Edgar Wright’s 2017 “action musical”. Just about every action in the movie is timed to the soundtrack. Take a look, or rather, take a listen at the gunfight that starts at around 1:20 in this clip:

What’s particularly interesting about the use of this technique in the Ant-Man trailer is that Wright was replaced as the director of the first Ant-Man movie (which he refuses to watch), which freed him up to direct Baby Driver. I wonder if the trailer’s sound design is a subtle fuck you to Wright on behalf of Marvel/Disney, a sly homage by the person who cut the trailer together, or just the unwitting borrowing of an ear-catching technique?

I’d expect to see more usage of this technique as the summer action movie trailer season heats up. Has anyone noticed any other recent uses?

Update: Here are several more trailers that use this effect, although none of them quite to extent of Ant-Man or Baby Driver: Mad Max: Fury Road, Creed, Deadpool, an upcoming Mission Impossible movie (as well as an older one), Suicide Squad, The Punisher, and even the Coen’s A Serious Man.

That’s four Marvel trailers that do it. I wonder if Wright drew inspiration from them instead of the other way around? (via @opeyre, @celiacunningham, @vlavallee, trailer town, @paulstachniak)

Baby Driver

posted by Jason Kottke   Mar 13, 2017

A heist film featuring a getaway driver named Baby — B. A. B. Y. Baby? — directed by Edgar Wright of Hot Fuzz fame? Take. My. Money. This is like the comedy version of Drive. In making the film, Wright himself was influenced by the “holy trinity” of heist films from the 90s: Point Break, Reservoir Dogs, and Heat.

See also Tony Zhou’s video tribute to Wright: How to Do Visual Comedy.

Update: Well, that was the international trailer (which is good!) and this is the American trailer (which perhaps is not as good).

Is it me or does the American trailer aim about 15 IQ points lower than the other one? (thx, david)

Gene Wilder, master of the comedic pause

posted by Jason Kottke   Sep 02, 2016

Raging Cinema pays tribute to the late Gene Wilder and his use of the comedic pause. On Twitter, Edgar Wright, who knows a thing or two about funny, called for a moment of silence for Wilder:

A moment of silence for the master of the comedic pause.
Gene Wilder: funny doing something & funny doing nothing.

How to do visual comedy

posted by Jason Kottke   May 27, 2014

Using Edgar Wright as a positive example, Tony Zhou laments the lack of good visual comedy in American comedies and provides examples from Wright’s films (Hot Fuzz, Shaun of the Dead, etc.) to show how it’s done properly.

Hot Fuzz is one of my favorite comedies…the scene Zhou shows of the Andys sliding off screen and then quickly back in consistently leaves me in stitches. (via digg)