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The Four Horsemen of Gentrification

posted by Jason Kottke   Nov 10, 2015

From Zain Khalid at McSweeney’s, The Four Horsemen of Gentrification: Brine, Snark, Brunch, and Whole Foods. From the book of Millennials of the New Standard Greenpoint Bible, chapter 6, verse 1:

Then I saw when the Landlord broke one of the rent-controlled seals. I heard one of the four living creatures saying as with a voice of thunder, “Gentrify.” I looked, and behold, a green horse, and he who sat on it had a mason jar; and a fedora was his crown, and he went out pickling and to pickle.

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