Malcolm Gladwell on why focus groups suck. Focus groups are an attempt by management to reduce risk (and with it, potential reward)...Gladwell says that management should instead trust their creatives, be patient, and tolerate uncertainty.
Malcolm Gladwell on why focus groups suck. Focus groups are an attempt by management to reduce risk (and with it, potential reward)...Gladwell says that management should instead trust their creatives, be patient, and tolerate uncertainty.
This entry was published on September 06, 2005 at 02:24 pm.
Tags for this entry: malcolmgladwell business blink books design risk
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