From a collection of old menus from Colorado, the 1892 menu from a Denver restaurant called The Boston Bakery and Lunch Room (For Ladies and Gents).
Porterhouse steak with mushrooms: 70 cents. This particular menu also contains a sort of customer bill of rights: an explanation of how waiters should treat customers and how the restaurant will catch you if you try to skip out on your check.
Now, we want your trade, and we do not care whether your check is 5¢ or $5; you will be rightly treated and correctly waited upon, or we will know the reason why, if you will only report any neglect to the head waiter or to us before leaving your seat.
The waiters are instructed to be civil and polite to every one, whether they are so to them or not, for even should the customer use bad manners, the waiter must not.
Have no conversation with the customer, except what is strictly necessary.
Give everyone a napkin who asks for it.
p>Give each one a glass of water as soon as seated.
Be as quick and quiet as possible.
Place the orders down quietly; don’t slam them down.
Give each customer a check as son as you serve the order and see that it is kept in sight. Very few beats come in here, but experience has taught us that there are some. We will give any waiter $2.00 who will give us information that will enable us or the head waiter to detect any one in the act of Check Beating.
We want to call the customer’s attention to the fact that when we are looking at your checks and orders, it is as much to see that you are rightly served and not over-checked as that your not under-checked. Most would understand this but some might not.
Grant Achatz, Nick Kokonas, and his team are opening a restaurant called Next:
No reservations…you have to buy tickets, like for a play or a ballgame.
Your tickets will be fully inclusive of all charges, including service. Ticket price will depend on which seating you buy — Saturday at 8 PM will be more expensive than Wednesday at 9:30 PM. This will allow us to offer an amazing experience at a very reasonable price. We will also offer an annual subscription to all four menus at a discount with preferred seating.
The menu changes four times a year and each menu will be influenced by a particular place and time (Paris 1912, Hong Kong 2036). A Mad Men-era NYC menu please?
The magic to our hamburgers is quality control. We toast our buns on a grill — a bun toaster is faster, cheaper, and toasts more evenly, but it doesn’t give you that caramelized taste. Our beef is 80 percent lean, never frozen, and our plants are so clean, you could eat off the floor. The burgers are made to order — you can choose from 17 toppings. That’s why we can’t do drive-throughs — it takes too long. We had a sign: “If you’re in a hurry, there are a lot of really good hamburger places within a short distance from here.” People thought I was nuts. But the customers appreciated it.
Good name too. My son frequently asks if we’re “going to go visit the five guys” to get “hangleburgers and peanuts”.
Visitors to the restaurant are ushered into an air-conditioned, flood-lit hall filled with dozens of glass-topped tables. Unlike North Korea proper, which is wracked by economic sanctions and constant famines, the food here is fresh and abundant. The menu features specialties such as Pyongyang “cold noodle” (served encrusted with ice), barbecued cuttlefish, stringy dangogi (dog meat) soup, and countless variations on the kimchi theme, all served with glutinous white rice.
This list of secret restaurant menus is informative, hilarious, and possibly innaccurate in places. Fatburger will serve you something called the Hypocrite (veggie burger topped with bacon) and at the classy Long John Silvers you can get a Side of Crumbs, a free box of the fried batter parts that have fallen off of the fried seafood items. Mmmmmm!!! (via cyn-c)
Update: Several of my British moles have informed me that it is common practice at some fish and chips shops to ask for a “bag of scraps”, which is where LJS got the idea for their Side of Crumbs. More info here.
Chef Keller looked down at the magazine and spoke softly: Read this tonight when you go home. His food really sounds interesting, and right up your alley. I think you should go stage there this summer….I will arrange it for you.
I don’t read Spanish and the translation is a little rough in spots, but the gist of this article from the Spanish newspaper El País is that Ferran Adrià says that El Bulli will not be closing permanently and calls what was published on Friday by the NY Times “a misunderstanding”.
In 2014 we will serve meals, but we will consider the format used and the booking system. But still two years of operation of El Bulli and four years to open the doors again.
Or perhaps the restaurant is moving to Austria? Or will become a McDonald’s franchise? Who knows what El Bulli news tomorrow holds! Stay tuned. (thx, susan)
Update: Here’s some clarification from The Guardian. The restaurant will cease to be a commercial enterprise and will instead be a non-profit foundation “similar to those that run museums and art centres”.
Adrià has given himself two years to think about what the new foundation will do. “We are open to suggestions,” he said. But he is absolutely sure it will involve cooking and serving food on El Bulli’s hallowed premises.
(thx, iñigo)
Update:The NY Times clarifies (is that even a word we can apply to this mess at this point?) Adrià’s earlier statements about closing the restaurant permanently…it sounds as though he doesn’t exactly know what he’s doing with it:
“There is nothing defined except that when El Bulli opens in 2014 it will be as a foundation,” he said. “We have not decided what the structure of that foundation will be,” he continued, noting that many culinary foundations “serve food to the public.”
elBulli, the Spanish restaurant routinely named the number one restaurant in the world, will close for two years beginning in 2012.
Adrià and his team will still be working at elBulli, developing ideas and trying to figure out what comes next. But he says the restaurant’s current format is finished. “When we come back in 2014, it’s not going to be the same,” Adrià says.
Call it overrated if you’d like, but Ssam Bar is still the only place in NYC (or perhaps the world) where you can eat, using chopsticks, German-inspired cuisine served to you by a native Spanish speaker while drinking a glass of sparkling red wine and listening to 90s hip-hop in a restaurant conceived by an American junior golf champion from Virginia whose parents were from Korea.
If I had to choose my all-time favorite restaurant dishes, the smoked haddock chowder from The Spotted Pig would definitely be on there, possibly in the top five. Years after I asked Ed Levine of Serious Eats if he could get the recipe, he finally posts the recipe for me.
When infusing the haddock, think of making a cup of tea. You want to pull all the smoky flavors out into the cream. This will result in a deeply rich soup. Once you make this you will never go back to another chowder.
Thank you Ed and April! (I’m really holding back on the exclamation points here; I’m almost irrationally excited to cook this for dinner tomorrow night…if I can find smoked haddock somewhere in NYC…)
“A hamburger stand is a very democratizing amenity,” he said. “We hope that each new Shake Shack can become both a citizen of, and mirror of, their communities.”
There is much about the restaurant that is inefficient, as MBAs are quick to note: Adrià should lower his staff numbers, use cheaper ingredients, improve his supply chain, and increase the restaurant’s hours of operation. But “fixing” elBulli turns it into just another restaurant, says Norton: “The things that make it inefficient are part of what makes it so valuable to people.”
For the first time ever, a Michelin Guide reviewer knowingly sits down to a meal with a journalist, New Yorker writer John Colapinto. The resulting article is pretty interesting; here’s my favorite bit:
Le Bernardin was one of only four restaurants in New York (along with Jean Georges, Thomas Keller’s Per Se, and the now defunct Alain Ducasse at the Essex House) that earned three stars in the debut issue of the Michelin guide, and it has held on to its three stars ever since. Ripert estimates that revenues increased by eighteen per cent when the first guide came out, but the pressure to hold on to his stars has also escalated.
An 18% increase? Assuming that Le Bernardin was already booked solid before the guide came out and expenses remained constant, that means that the same number of diners generated that increase…presumably Michelin Guide readers spend more on dining than even Le Bernardin regulars do. Margins on Manhattan restaurants, even the fancy ones, generally aren’t that large…an 18% increase is insane.
Update: A slight clarification. I fudged the 18% revenue increase into an 18% increase in profits…which isn’t the case. But since I’m assuming that the revenue increased was generated by the about same number of customers and that most of the expenses (rent, staff, etc.) stayed the same, the profit margin had to increase by some significant amount (for a Manhattan restaurant). And if those new customers ordered more tasting menus or more expensive bottles of wine, I would assume that the profit margin on those items are higher than average as well. So, my guess is that if you asked Eric Ripert if Le Bernardin’s profit margin increased after the Michelin Guide came out, he would answer in the affirmative…but it wouldn’t be an 18% increase.
Upon tasting it, my immediate thoughts are mayo, ketchup, a little yellow mustard, a hint of garlic and paprika, perhaps a touch of cayenne pepper, and an elusive sour quality that I can’t quite pinpoint. It’s definitely not just vinegar or lemon juice, nor is does it have the cloying sweetness of relish. Pickle juice? Cornichon? Some other type of vinegar? I can’t figure it out. This was going to take a little more effort.
Totally doing this for dinner one of these nights. We’ll probably cheat on the ground beef…we’ve got some Pat LaFrieda patties stockpiled in the freezer.
The fact that any of the 146 [Cheesecake Factory restaurants] around the country can put out this astonishing variety of food is an impressive work of corporate organization and efficiency.
Keller showcases dishes that can be made every day (and not just for special occasions). Invaluable lessons, secrets, tips and tricks — as well as charming personal anecdotes — accompany recipes for such classics as the best fried chicken, beef Stroganoff, roasted spring leg of lamb, hamburger, the crispiest fried fish, chicken soup with dumplings, potato hash with bacon and melted onions, and superlative grilled cheese sandwiches, apple fritters, buttermilk biscuits, relishes and pickles, cherry pie — 200 recipes in all.
It’s due November 1. Ruhlman, did you have a hand in this one?
Banh Mi Saigon Bakery, one of my favorite places to get my lunch on, gets a shout-out in the NY Times. The bread is really fantastic. I’m intrigued by the sandwich at Silent H called the Greenpoint:
Elsewhere in Brooklyn, where authenticity is not as strictly enforced, Vinh Nguyen has created a succulent banh mi at Silent H called the Greenpoint: a tribute to the area’s many traditional Polish butcher shops. Instead of cha lua, smooth pork terrine, he lays on Krakowska kielbasa, a smoked sausage. “That smokiness and pepperiness makes perfect sense on a banh mi,” he said. “I would be a fool to ignore these great traditional products being made in my neighborhood.”
It was September 29th; exactly two months from the Saturday of Thanksgiving break and one of the few times I would be able to make the trek up to New York to dine at Per Se. I would have to call to make the reservation at Per Se at exactly 10 A.M today if I had any hope of getting that Saturday reservation. The only problem? I had school.
I sat patiently in my 9:30 - 10:25 science class as the clock neared 10. Very strategically, at exactly 9:57, I innocently asked to use the bathroom. I walked, no sprinted to the bathroom down the hall. I scrolled down my contact list until I reached Per Se, then dialed, and waited…
Eat me daily rounds up a recent AIGA event about food. The most interesting tidbit came from Matteo Bologna’s speech. Bologna designs restaurants, most notably for Keith McNally (Pastis, Balthazar, Morandi, Schillers, etc.).
Really fascinating was what he and McNally did for Pastis — it doesn’t actually have a visual brand. McNally wanted the restaurant to look like it had been in the neighborhood for years, so Bologna constructed this narrative of a family that had maintained the restaurant for a century, and each generation some element gets updated or redesigned, but without going for consistency or even style. The result is completely different-looking signage, awnings, menus, wine lists, checks… everything uses a different palette, type set, but its essential Frenchiness ties everything together. It’s an anti-brand.
The name of the restaurant is thus a play on pastiche in addition to being named after the French aperitif. (via eater)
“Like so many restaurants across New York City, Saigon Grill was run on the backs of its workers,” Mr. Cuomo said in a statement. “These workers allowed the business to thrive, and in exchange they were allegedly cheated out of wages, fined for ridiculous reasons” and, he said, “pulled into a painstaking ploy to cover it all up.”
“I dedicate myself to consuming all sorts of ideas,” says Shopsin, an avid reader and Internet crawler. “Eventually something inside me, probably skewed by my erotic feelings about breasts and things like that, assembles a product and just shoots it up.” For example, a recent item on the food blog Serious Eats about foods on a stick led to the State Fair combo plate: corn-dog sausage, s’mores pancakes and chicken-fried eggs. New dishes are printed on the menu the same day: “I spent almost $3,000 on toner in the last three months,” Shopsin says.
One of the most popular events of the annual New Yorker Festival is Calvin Trillin’s food-oriented walking tour of SoHo, Greenwich Village, Chinatown, and Little Italy. According to the New York Times, one of the tour’s favorite destinations is Banh Mi Saigon Bakery, also one of my top lunch destinations.
Standing outside, dipping his roll into peanut sauce, he said he liked to eat standing up. “If I couldn’t eat in a four-star restaurant again, it would mean nothing to me,” he said. “But if someone said I couldn’t eat any more cilantro, I would be very upset.”
Remember the fun we had reading about this root beer tasting a few months back? The #1 root beer from that tasting, Sprecher (from Wisconsin), is now available on the root beer section of the menu at Ssam Bar. My Moscato d’Asti-addled brain forgot to get a bottle to go when I was there last, but I’ll be back for you soon, Sprecher.
Sterling Cooper, as every fan with a pause button knows, is at 405 Madison Ave., an address that…does not exist. If it did exist, it would be where a bank of Chase ATMs is now, not the ideal spot to spend the morning, but don’t worry, soon it will be 11:30 and time for your first cocktail.
One place the article doesn’t mention is Lutèce, the fancy French place frequented by the bigwigs in the show. It closed in 2004. (thx, jake)
If they came to Lutèce, if they came to my kitchen, yes. I would not go out. If they asked me to go to Chicago to do a fund-raising dinner, it was, “No.” If they asked me to come to give me a prize or whatever, I said, “Only on Sundays, when I’m not in the kitchen.” I was sort of a slave to my restaurant. And my wife too. I don’t say it was right. Today, I maybe say it was wrong. Years ago, in Paris, we had no money. But when we were more comfortable, maybe twenty years later, I said, “Simone, you know, you’ve paid your dues and everything, I buy you whatever you wish.” I was thinking to buy her a ring or a necklace or something like that. “Whatever you wish, tell me.” She looked at me and said, “Take me to a movie.” For twenty years, I hadn’t taken her to a movie. I woke up. I said, “Oh my God, what did I do to my wife?”
And finally but wonderfully, a timeline of food in NYC. The first McDonald’s opened here in 1972 and Starbucks in 1994. Hanger steak was big in 1990.
The Russian/Georgian conflict has proven the McDonald’s theory of war wrong. The theory stated that no two countries with McDonald’s restaurants would ever go to war with each other. (via mr)
Grant and his partner Nick Kokonas, along with designer Martin Kastner and his wife, photographer Lara Kastner, wanted to do it on their own and so they have. Kastner, I believe a sculptor by trade, had never designed a book. His wife had never photographed a book, food or otherwise. Grant and Nick had never done a book either. And they were told by numerous publishers (in a nasally dismissive tone, Kokonas suggested) that they just didn’t have the skill or experience to do what they wanted to (“Gray pages?! You can’t do gray pages!” “You can’t sell a book like this at that price.”)
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