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Business lessons from the Five Guys

posted by Jason Kottke   Apr 12, 2010

Great interview with Five Guys Burgers and Fries founder Jerry Murrell. Their entire focus is on the product.

The magic to our hamburgers is quality control. We toast our buns on a grill — a bun toaster is faster, cheaper, and toasts more evenly, but it doesn’t give you that caramelized taste. Our beef is 80 percent lean, never frozen, and our plants are so clean, you could eat off the floor. The burgers are made to order — you can choose from 17 toppings. That’s why we can’t do drive-throughs — it takes too long. We had a sign: “If you’re in a hurry, there are a lot of really good hamburger places within a short distance from here.” People thought I was nuts. But the customers appreciated it.

Good name too. My son frequently asks if we’re “going to go visit the five guys” to get “hangleburgers and peanuts”.

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