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kottke.org posts about Tom Whitwell

Always Interesting: “52 Things I Learned in 2024”

a vertical garden on the side of a building in Medellin

Tom Whitwell just sent along his annual list of the 52 things he’s learned in the past year. As usual, there’s lots of fascinating things in there…here are some of my favorites:

3. There are just 16 trademarked scents in the US, including Crayola crayons, Playdoh, an ocean-scented soft play in Indiana and a type of gun cleaner that smells of ammonium and kerosene. [Via Gabrielle E. Brill]

9. Medellin in Colombia has cut urban temperatures by 2°C in three years by planting trees. [Peter Yeung]

14. In early 1980s San Francisco, several seat-slashing gangs operated on the BART transit system, deliberately generating extra fees and overtime payments for repairs. They’d use specific cutting patterns so the repair teams would know who to pay for the favour. [Dianne de Guzman, via Russell Davies]

24. If you drop a normal hair dryer into a fish tank full of tap water, it will carry on working, gently warming up the water. (NB Please do not try this.) [JD Stillwater]

38. Between 1926 and 1934, the average life-span of a light bulb fell from 1,800 hours to 1,200 hours, because a global cartel of lightbulb manufacturers fined anyone who made a longer-lasting bulb. [Markus Krajewski]

49. To avoid radio jamming, some Russian drones in Ukraine now trail a 10km long spool of super fine fibre optic cable behind them for steering and communication. [David Hambling]

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Always Interesting: “52 Things I Learned in 2023”

At the end of each year, I look forward to Tom Whitwell’s annual list of what he learned over the past 12 months. Here are some of my favorites from 2023’s installment:

6. The US Defense Department earns $100m/year operating slot machines used by soldiers on their bases. [Gabby Means]

8. A specialness spiral is when you wait for the perfect time to use something, then end up never using it at all. “An item that started out very ordinary, through repeated lack of use eventually becomes … seen more as a treasure” [Jonah Berger & Jacqueline Rifkin]

13. Humans are now roughly as tall as we were 12,000 years ago. 4,000 years ago, the average man was 5’4”. [Michael Hermanussen]

22. Hookworm infestation might be a cure for hay fever. [Helen Thompson]

31. Washboard sales went up 57% during the pandemic, inspired by “fears of societal collapse and limited laundry service”, although 40% are sold as percussion instruments. [Kris Maher]

I’ve got my own list that I’ll publish in the next week or two, so look out for that.

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Always Interesting: “52 Things I Learned in 2022”

Something I look forward to at the end of each year is Tom Whitwell’s list of 52 things I learned in 20221 because I know I’m about to read about a bunch of interesting things. As always, here are a few of my favorite items from the list:

6. Heavenbanning is a hypothetical way to moderate social networks. Instead of being thrown off the platform, bad actors have all their followers replaced with sycophantic AI models that constantly agree and praise them. Real humans never interact with them. [Asara Near]

13. Older travellers use airport toilets to hear flight announcements, because acoustics are much clearer. [Christopher DeWolf via Ben Terrett]

22. Applicants are 1.5% more likely to be granted asylum by a US judge the day after their city’s NFL team won. [Daniel L. Chen]

32. Before the industrial revolution, silver didn’t need to be polished, because there was less sulfur in the atmosphere (unless you lived near a volcano). [Michael Briggs]

52. During a French Navy exercise, a frigate was (virtually) destroyed despite radio silence. The (virtual) enemy was able to roughly locate the ship via an (real) active Snapchat account from one of the sailors. [Arthur Laudrain]

I did my own list of these last year and have been keeping sporadic track of interesting morsels I’ve come across this year, so hopefully I can pull a post together in the next few weeks. (thx, john)

  1. Ok, I do not specifically look forward to 2022’s specific list each year, but you know, unless you want to take the awkwardly long way ‘round, sometimes English makes you take the L. AKA, you know what I mean.


Get Back: Creativity Lessons from The Beatles

the Beatles asking for some toast and tea during a practice session

I haven’t had a chance to watch Peter Jackson’s Beatles documentary yet, but I really enjoyed reading Tom Whitwell’s 10 lessons in productivity and brainstorming from The Beatles gleaned from the series.

1. The ‘yes… and’ rule

The first rule of improvisation (and brainstorming) is “yes… and”. When someone suggests an idea, plays a note, says a line, you accept it completely, then build on it. That’s how improvisational comedy or music flows. The moment someone says ‘no’, the flow is broken. It’s part of deferring judgement, where you strictly separate idea generation from idea selection.

As they slog through Don’t Let Me Down, George breaks the spell. Instead of building and accepting he leaps to judgement, saying “I think it’s awful.” Immediately, John and Paul lay down the rules: “Well, have you got anything?” “you’ve gotta come up with something better”.

Don’t judge, build.

I worked on a secret project recently (shhh…) where I really wanted to just say no but chose to do “yes… and” instead, which led my collaborator and I to a better solution. I love the improv rule, but it’s so hard for me to follow sometimes because my job is basically saying no to things all day.

6. One conversation at a time

One of the striking thing about the sessions is how polite everyone is. Perhaps it’s editing, but nobody speaks over anyone else. Everyone has a chance to be heard, which means people spend most of the time listening, rather than talking (apart from Paul, perhaps).

This is another lesson from musical and theatrical improvisation. The difference between a creative environment and a bunch of people shouting out ideas is the listening.

You can read all ten lessons here.


“52 Things I Learned in 2021”

Tom Whitwell’s list of 52 things he learned during the past year is always worth a read. Here are some of my favorites from the list:

4. 10% of US electricity is generated from old Russian nuclear warheads. [Geoff Brumfiel]

10. Short afternoon naps at the workplace lead to significant increases in productivity, psychological well-being and cognition. In contrast, an extra 30 minutes sleep at night shows no similar improvements. [Pedro Bessone]

21. Women’s relative earnings increase 4% when their manager becomes the father of a daughter, rather than a son. This daughter effect was found in 25 years of Danish small-business data. [Maddalena Ronchi]

35. Clean rooms used to make semiconductors have to be 1,000x cleaner than a surgical operating theatre, because a single transistor is now much smaller than a virus. [Ian King]

37. The notion of a personal ‘Carbon Footprint’ was invented by Ogilvy & Mather for BP in the early 2000s. [Mark Kaufman]

47. The entire global cosmetic Botox industry is supported by an annual production of just a few milligrams of botulism toxin. Pure toxin would cost ~$100 trillion per kilogram. [Anthony Warner]

Inspired by Whitwell, I have been sporadically compiling my own list throughout the year. I’m going to review it soon and see if there’s anything in there worth publishing. Of course, the 1300+ Quick Links I’ve posted in 2021 work as their own giant list of things I’ve learned this year.


“52 Things I Learned in 2020”

Every year around this time, Tom Whitwell shares a list of 52 things he’s learned over the course of the year, complete with references so you can drill down into each one. Here’s 2020’s version — fascinating as usual. A few favorites:

3. The hold music you hear when you phone Octopus Energy is personalised to your customer account: it’s a number one record from the year you were 14. [Clem Cowton]

18. 10% of the GDP of Nepal comes from people climbing Mount Everest. [Zachary Crockett]

30. In Warsaw’s Gruba Kaśka water plant there are eight clams with sensors attached to their shells. If the clams close because they don’t like the taste of the water, the city’s supply is automatically shut off. [Judita K]

44. A micromort is a one-in-a-million chance of death. Just being alive is about 24 micromorts per day, skydiving is 8 micromorts per jump. [Matt Webb]

52. British clowns register their unique makeup patterns by having them hand painted onto chicken eggs. The eggs are then stored either at the Holy Trinity Church in Dalston or at Wookey Hole caves in Somerset. [Dave Fagundes & Aaron Perzanowski]

You can check out the rest here.


52 Things Learned in 2019

One of my favorite end-of-the-year lists comes from writer, consultant, and curious human Tom Whitwell: 52 things I learned in 2019.

8. Drunk shopping could be a $45bn/year industry, and only 6% of people regret their drunk purchases.

25. In the US Northwest, rain can damage the fruit on cherry trees. So helicopter pilots are paid to fly over the orchards, using their downdraft to dry the fruit as it ripens. For the pilots, it’s a risky but potentially profitable job.

31. Using machine learning, researchers can now predict how likely an individual is to be involve in a car accident by looking at the image of their home address on Google Street View.

52. Asking ‘What questions do you have for me?’ can be dramatically more effective than ‘Any questions?’ at the end of a talk.

I will add a 53rd item: Whitwell used a machine learning tool trained on his lists from previous years to find a couple of the interesting stories this year. I’ve often wondered if I could do the same with kottke.org…sort of a bot’s-eye view of the daily link zeitgeist.


52 Things Learned in 2018

Consultant Tom Whitwell is back this year with 52 things he learned in 2018.

4. 35% of Rwanda’s national blood supply outside the capital city is now delivered by drone. [Techmoran]

13. US nuclear testing between the 1940s and 1970s may have killed as many Americans (from radioactive pollution) as were killed by the bombs dropped on Hiroshima and Nagasaki. [Tim Fernholz]

26. Men who’ve experienced earthquakes are willing to take more risks and gamble more. Women show no such effect. [Chie Hanaoka & co]

51. Vanilla pods now cost $500/kg, roughly the same as silver. Madagascan farmers have briefly become vanillionaires, causing chaos in areas where the nearest bank might be a day’s walk away. [Annah Zhu]

Check out his lists from 2017 and 2016.


The Songs of the Years, 1925-2019

Back at the end of 2010, Ben Greenman created a playlist for the New Yorker’s holiday party that featured one song from each year of the magazine’s existence ordered chronologically.

At the party, the mix worked like a charm. Jazz and blues greeted the early arrivals, and as the party picked up, the mood became romantic (thanks to the big-band and vocal recordings of the late thirties and forties), energetic (thanks to early rock and roll like Fats Domino and Jackie Brenston in the early fifties), funky (James Brown in 1973, Stevie Wonder in 1974), and kitschy (the eighties), after which it erupted into a bright riot of contemporary pop and hip-hop (Rihanna! Kanye! M.I.A.! Lil Jon!).

After Greenman’s list was published, others created playlists from it on Rdio, YouTube, and Spotify. I listened to this playlist a lot on Rdio back then; it was the perfect way to time travel through the 20th and early 21st centuries in just a few hours.

I was reminded of the list yesterday after Laura Olin asked about favorite Spotify playlists and discovered that Tom Whitwell’s playlist was still around. He’d created it back in the early days of streaming music services, when Spotify was available only in Europe, so some of the songs had gone missing and others, like those by Michael Jackson & The Beatles, who didn’t allow their music on streaming services then. With Whitwell’s kind permission, I went in and tidied up the list, finding the proper song for every year but 1993 (“Return of the Crazy One,” by Digital Underground, which is available on YouTube…on the playlist it’s represented by “Doowutchyalike”).

Not content to have the list trapped in amber for eternity, I emailed Greenman to see if he had any thoughts on music from the intervening years. Although he’s no longer a staffer at the New Yorker, he generously sent me his selections for 2011-2018.1

2011: “Rolling in the Deep” by Adele
2012: “Call Me Maybe”by Carly Rae Jepsen
2013: “Get Lucky” by Daft Punk
2014: “Close Your Eyes (And Count to Fuck)” by Run the Jewels
2015: “WTF” by Missy Elliott
2016: “Hotline Bling” by Drake
2017: “Humble” by Kendrick Lamar
2018: “This is America” by Childish Gambino

You can listen to the full playlist embedded above or here on Spotify. Greenman shared some thoughts on updating the list:

The original list was occasioned by a party: the magazine’s 85th anniversary. Almost a decade has passed, and many things have changed. It feels like a less celebratory time, darker and less hopeful in some ways. But pop music persists. In extending the list from 2010 to the present, I tried to think about how those short bursts of sound still give us moments of joy, and how certain bursts attach themselves to certain moments in history.

I love this playlist and am so glad it’s back and updated. Big thanks to Ben and Tom for making this happen.

P.S. If you duplicate this playlist on Apple Music, Tidal, etc., send me a link. Or even better, if you’re inspired to create your own Songs of the Years playlist, send along those links too. I would love to hear alternate musical journeys through that era — e.g. playlists featuring only black artists or only women would be amazing.

Update: John Stokvis recreated the playlist on Apple Music. Apple had the correct Digital Underground song, but not De La Soul’s “Me, Myself & I”, so Stokvis subbed in “She Drives Me Crazy” from The Fine Young Cannibals. Here’s the Google Play playlist, courtesy of @neuroboy…looks like Google has every song.

A bit off-topic but still within rhyming distance, Aaron Coleman made a playlist of songs with years in the title from 1952-2031. He acknowledges that some of the songs are “terrible”.

Update: I reached out to Ben Greenman for 2019’s addition to this playlist and he picked Old Town Road by Lil Nas X, perhaps the single piece of culture that defined 2019 more than anything else. He had this to say about the choice:

To me, this wasn’t a song. This isn’t a commentary on its quality or some old-fogey dismissal of whatever countrified rap is being called this time around (Yee Haw?). It’s more that Old Town Road’s journey through the culture seems less like the arc of a song and more like a tour of all the ways that things come to our attention these days: the original instrumental sold online by YoungKio, the way that Lil Nas overlaid vocals, the climb through various platforms, the controversy over genre, the remix, the rebirth, the re-remix. If you were teaching a media studies class in 2019 and wanted to touch on all the arms of the starfish, Old Town Road would be your entry point.

I’ve added it to the Spotify playlist. Digital Underground’s The Return of the Crazy finally found its way onto Spotify, so I added that in the place of backup choice Doowutchyalike. Unfortunately, De La Soul’s Me, Myself and I went missing (the group and their label couldn’t come to an agreement about streaming rights), so I replaced it with She Drives Me Crazy by Fine Young Cannibals.

  1. I convinced him to put Drake in there, so if you’re not feeling “Hotline Bling” for 2016, you can blame me. (My rationale: Drake was it for those few years, so you have to have him on there somewhere. Besides, it’s tough to pick just one song from “Lemonade” and it’s not on Spotify anyway.)

    Also, May is a bit early to choose a song for 2018, but “This is America” might hold up. If it doesn’t, maybe Greenman can revisit at the end of the year.


52 things learned in 2017

One of my favorite end-of-the-year lists last year was Tom Whitwell’s 52 things I learned in 2016. An item from that list:

Instead of batteries, the ARES project in Nevada uses a network of train tracks, a hillside and electric trains loaded with rocks to store wind and solar power. When there is a surplus of energy, the trains drive up the tracks. When output falls, the cars roll back down the hill, their electric motors acting as generators.

Whitwell’s list for 2017 is similarly interesting:

In Silicon Valley, startups that result in a successful exit have an average founding age of 47 years. [Joshua Gans]

“Artificial intelligence systems pretending to be female are often subjected to the same sorts of online harassment as women.” [Jacqueline Feldman]

Dana Lewis from Alabama built herself an artificial pancreas from off-the-shelf parts. Her design is open source, so people with diabetes can hack together solutions more quickly than drug companies. [Lee Roop]

Amazon Echo can be useful for people suffering from Alzheimers’: “I can ask Alexa anything and I get the answer instantly. And I can ask it what day it is twenty times a day and I will still get the same correct answer.” [Rick Phelps]

China opens around 50 high bridges each year. The entire rest of the world opens ten. [Chris Buckley]

Men travelling first class tend to weigh more than those in economy, while for women the reverse is true. [Lucy Hooker]

Facebook employs a dozen people to delete abuse and spam from Mark Zuckerberg’s Facebook page. [Sarah Frier]


52 things learned in 2016

Consultant Tom Whitwell shared 52 things he learned in 2016. Here are three:

Call Me Baby is a call centre for cybercriminals who need a human voice as part of a scam. They charge $10 for each call in English, and $12 for calls in German, French, Italian, Spanish, Portuguese and Polish. [Brian Krebs]

Twitter has enough money in the bank to run for 412 years with current losses. [Matt Krantz]

Intervision, the 70s Soviet answer to the Eurovision Song Contest, was judge by electricity grid voting: “those watching at home had to turn their lights on when they liked a song and off when they didn’t, with data from the electricity network then being used to allocate points.” [Nick Heady]

It was hard to whittle the list down to just three, so a bonus one:

Instead of batteries, the ARES project in Nevada uses a network of train tracks, a hillside and electric trains loaded with rocks to store wind and solar power. When there is a surplus of energy, the trains drive up the tracks. When output falls, the cars roll back down the hill, their electric motors acting as generators. [Robson Fletcher]

The Economist did a piece — “Sisyphus’s train set” — on ARES this summer.