For August, the writers at HiLobrow will have a month of appreciations of fonts and typefaces, lovingly titled “Kern Your Enthusiasm.” Matthew Battles kicks things off with the legendary Aldine Italic developed for Venetian publisher Aldus Manutius, a new set of metal letters that helped jumpstart a little thing we call the Renaissance.
When Aldus put the first version of a typeface we call italic to use in 1501, the printing press had been proliferating in Europe for half a century. In other words, it was about as old as the computer is now. It was a time of immense invention and swiftly spun variety in the printed book, and a time of new mobility and independence of thought and activity among certain classes of people as well — and the combination of new ways and new tools meant new kinds of books. Crucially, the book was getting smaller, small enough to act not only as a desktop, but as a mobile device.
Previous HiLobrow series include “Kirb Your Enthusiasm” (on Jack Kirby), “Kirk Your Enthusiasm” (on Star Trek’s Captain Kirk) and “Herc Your Enthusiasm” (on old school hip-hop, where I contributed a short thing on Afrika Bambaataa.)