Wolfram Language demo Feb 27 2014
We call it the Wolfram Language because it is a language. But it's a new and different kind of language. It's a general-purpose knowledge-based language. That covers all forms of computing, in a new way.
There are plenty of existing general-purpose computer languages. But their vision is very different -- and in a sense much more modest -- than the Wolfram Language. They concentrate on managing the structure of programs, keeping the language itself small in scope, and relying on a web of external libraries for additional functionality. In the Wolfram Language my concept from the very beginning has been to create a single tightly integrated system in which as much as possible is included right in the language itself.
The demo video is a little mind-melting in parts:
Not sure if this will take off or not, but the idea behind it all is worth exploring.