Jessica Hische and Font Bureau have teamed up to offer the typeface Hische designed for Wes Anderson's Moonrise Kingdom. Meet Tilda (great name). Art of the Title interviewed Hische about the typeface last year.
The Art of the Title chats with the excellent Jessica Hische about the lettering and type design she did for Wes Anderson's Moonrise Kingdom.
To me, that was really fun because if you think about New England in the '60s... it's not like most places would be staying on top of the most current trends in type, using typefaces that were released that very year. So, using something from the '40s made sense to me. If you think about a small, conservative New England town, lord knows all the printers and designers in town are probably still using type from years ago. I think when people think about historical type references, they often don't think about that. You should be reaching from that time period to 15 - 20 years earlier and then you'll be getting stuff that's quote-unquote "current."
And she's releasing the typeface commercially so everyone can use it! Yay!
We interrupt this internet to bring you the very first trailer for Wes Anderson's new movie, Moonrise Kingdom.
Set on an island off the coast of New England in the summer of 1965, MOONRISE KINGDOM tells the story of two twelve-year-olds who fall in love, make a secret pact, and run away together into the wilderness. As various authorities try to hunt them down, a violent storm is brewing off-shore -- and the peaceful island community is turned upside down in more ways than anyone can handle.
It's Wes Andersonmas, y'all!