kottke.org posts about Jack Dorsey

Walt Disney's corporate strategy chartJun 26 2015

From 1957, this is a drawing of the synergistic strategy of Walt Disney Productions, or what Todd Zenger of Harvard Business Review calls "a corporate theory of sustained growth".

Disney Synergy Chart

The boxes on the chart have changed, but since the appointment of Bob Iger as CEO, Disney has seemingly doubled down on Walt's old strategy with their increased focus on franchises.

Disney's dominance can be boiled down very simply to one word: franchises. Or rather, an "incessant focus on franchises" in the words of former Disney CFO Jay Rasulo.

"Everything we do is about brands and franchises," Rasulo told a group of financial analysts last September. "Ten years ago we were more like other media companies, more broad-based, big movie slate, 20 something pictures, some franchise, some not franchise. If you look at our slate strategy now, our television strategy, almost every aspect of the company, we are oriented around brands and franchises."

Franchises are well suited to extend across multiple parts of a big business like Disney, particularly because it's a repeating virtuous cycle: movies drive merchandise sales and theme park visits, which in turn drives interest for sequels and spin-offs, rinse, repeat, reboot.

I wonder if more tech companies could be using this strategy more effectively. Apple does pretty well; their various hardware (iPhone, iPad, Mac), software (iOS, OS X), and services (iCloud, App Store, iTunes Store) work together effectively. Microsoft rode Office & Windows for quite awhile. Google seems a bit more all over the place -- for instance, it's unclear how their self-driving car helps their search business and Google+ largely failed to connect various offerings. Facebook seems to be headed in the right direction. Twitter? Not so much, but we'll see how they do with new leadership. Or old leadership...I discovered Walt's chart via interim Twitter CEO Jack Dorsey.

"More of a discovery than an invention"Oct 15 2013

For this week's New Yorker, D.T. Max has written a profile of Twitter co-founder Jack Dorsey.

Jack Dorsey, the tech entrepreneur, takes the No. 1 bus to work, and he likes to catch the 7:06. It carries him nearly from one side of San Francisco to the other-down California Street almost to Market. A ride costs two dollars, but Dorsey has a monthly pass, so the actual price, he told me on a recent commute, is closer to a dollar seventy-five. "If you buy it in bulk, it saves you a little bit of money," he explained. As we got on, he added, "I love the bus. It's consistent, and it runs every few minutes. But it's also express. If I took another bus, it'd be stopping." The offices of Square, his mobile payment-processing service, just moved. He used to follow his bus ride with a pleasant twenty-minute walk down Mission to the San Francisco Chronicle Building, where Square rented office space; now his commute ends with a short ride on a Muni train to Square's new headquarters, which have a panoramic view of the city. When we got to the Muni stop, Dorsey, who is thirty-six, pointed it out with the excitement of a six-year-old.

No idea if this was intentional, but Max has managed to write a piece that mirrors Twitter itself: it is both substantial and full of ridiculous things.

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