This is America in a nutshell. Instead of banning kids from playing football, as the world’s leading expert on the football-related head injuries urges, a school district is having their football players drink a brand of chocolate milk that has been shown in a preliminary study to “improve their cognitive and motor function over the course of a season, even after experiencing concussions”.
Experimental groups drank Fifth Quarter Fresh after each practice and game, sometimes six days a week, while control groups did not consume the chocolate milk. Analysis was performed on two separate groups: athletes who experienced concussions during the season and those who did not. Both non-concussed and concussed groups showed positive effects from the chocolate milk.
Non-concussed athletes who drank Maryland-produced Fifth Quarter Fresh showed better cognitive and motor scores over nine test measures after the season as compared to the control group.
Concussed athletes drinking the milk improved cognitive and motor scores in four measures after the season as compared to those who did not.
Vice Sports has a quick look at what’s wrong with this study.
See also these new helmets designed to “prevent” concussions. The problem is not poorly designed helmets or lack of magic chocolate milk. Those things only make matters worse by implicitly condoning poor behavior, e.g. if helmets prevent concussions, it’ll gradually result in harder hitting, which will result in more injuries.