Tater Tetris  SEP 04 2014

I went to the newish Barcade in Chelsea last night to get some dinner and play Star Wars (and Ms. Pac-Man and Tetris and Donkey Kong) and discovered their tater tots are shaped like Tetris pieces:

Tetris Tater Tots

ИOM ИOM ИOM. You can get these tots from a company called US Foods; they call them Puzzle Potatoes. Their sell sheet for the product is a wonder of corporate wishful thinking masquerading as marketing.

Here's a menu item that will encourage kids to play with their food.

Yes! This is exactly what all parents want. Huge parental issue in America right now is that kids don't play with their food enough.

When baked, these innovative Puzzle Potatoes are a fun and healthier alternative to regular fries...

Tater tots are not a health food. That's the whole point. Also, aren't regular fries also healthier when baked?

Puzzle potatoes are new innovative and interactive potatoes for kids.

Imagine the meeting. "Bob, what can we do about these smartphone? Kids just aren't spending enough time with their potatoes anymore. Instead they're Facebooking and Flappy Birding. Wait, I know... interactive potatoes!" [Cut to Bob being paraded around the office on his coworkers' shoulders]

Our proprietary puzzle-piece shapes...

Well, someone else's proprietary puzzle piece shapes, but why quibble with details?

Features & Benefits... 2D or 3D

I don't. I can't. What does that even mean? The sell sheet for these should be super simple: a photo of the tots and this caption in all-caps 120-point type: THEY'RE TATER TOTS SHAPED LIKE TETRIS PIECES! BUY THEM, YOU FOOL! (thx, kathryn)

Read more posts on kottke.org about:
Barcade   food   restaurants   Tetris   video games

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