Introducing Boost  JUN 03 2014

Today I'm launching something new on It's been gestating for a long time, so I'm excited to finally get it out here. It's called Boost and it's an opportunity to promote individual Kickstarter campaigns on through sponsored posts.

A week to go and a little short of your goal? Looking to add some of's fun and clever bunch of readers to your project's emerging backer community? Reaching for that second stretch goal to provide even more value to your backers? Get your Kickstarter project in front of's readers with a Boost for Kickstarter.

The sponsored posts will obviously be clearly marked on the site (and in RSS, on Twitter, etc.) and only one project will be featured each week. And for Kickstarter project creators thinking about buying a Boost, here's an interesting little wrinkle: if your campaign doesn't meet its goal, you don't pay anything for your Boost, just like with Kickstarter. So if you're currently running a KS campaign or have one planned for the future, check out the Boost page and get in touch.

The first Boost will run on the site (and in RSS, Twitter, Facebook, & Tumblr) a little later today and is for a project called Monikers. I contributed slightly to the project and am a backer myself, and I would like to thank Alex for letting me use Monikers as a guinea pig for this new service.

Note: As much as I love their service, neither nor the Boost service is endorsed by or affiliated with Kickstarter.

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