Does your Kickstarter need a Boost?
A week to go and a little short of your goal? Looking to add some of kottke.org's fun and clever bunch of readers to your project's emerging backer community? Reaching for that second stretch goal to provide even more value to your backers? Get your Kickstarter project in front of kottke.org's readers with a Boost for Kickstarter.
Here's how it works
Each week, kottke.org will exclusively feature a Kickstarter campaign in a sponsored post. The post will include the campaign's video and a few paragraphs about the project. And get this: Boosts work just like Kickstarter projects; you only pay if your project reaches its Kickstarter goal.
The sponsored post will run on the front page of kottke.org sometime between 9am ET and 6pm PT early in the week (Mon or Tue); it'll look like these. The post will also appear in kottke.org's RSS feed, on the kottke.org Tumblr, and direct link to the project will be posted on kottke.org's Twitter & Facebook streams. Posts will be archived on a easily findable Boosts page. Later in the week, I'll tweet out a "thank you" message with a direct link to your project...same with Facebook.
What kind of effect are we talking about here?
kottke.org receives between 200,000 and 300,000 unique visitors during a typical week. Another ~200,000 follow kottke.org via RSS, Twitter, Tumblr, Facebook, and other social sites/tools. In addition to these direct visitors, the site is an influential node in the network of tech, design, and culture blogs; basically, stuff posted here gets seen by other media outlets and is distributed through Facebook, Reddit, etc.
In the past few years, I've linked to several Kickstarter campaigns on kottke.org. Kickstarter breaks out the amounts pledged by referring site and several creators shared their statistics with me. Direct pledges to those projects from kottke.org readers ranged from just over $400 to almost $12,000 with an average of about $4,600. kottke.org also participates in Amazon's Associates program and over the past 12 months, kottke.org readers have collectively spent an average of $23,000 per month at Amazon.
Payment, security, and approval
All payments via credit card only. When scheduling a Boost, you'll be asked to put down a $20 deposit via credit card. If your Boost runs on the site and your project reaches its goal, the full amount of the Boost will be charged to your card (less the deposit amount). If your Boost runs on the site and your project does not reach its goal, I will refund your deposit and you will not be charged the full amount.
Credit card processing is handled entirely by Stripe. kottke.org never stores (or even sees) your credit card information and that's a good thing for both of us. If you're worried, you can review Stripe's security practices here.
Please note that prospective Boosts are subject to approval, just to make sure projects fit generally with what kottke.org readers are interested in. The goal is not to judge, curate, or endorse particular projects, but to make sure readers are seeing projects they might want to support and project owners are satisfied with the results of the Boost.
Kickstarter is a trademark of Kickstarter Inc. Even though I love them, this service is not affiliated with or endorsed by Kickstarter.