Ben Haggerty, better known as Macklemore, whose independently produced album The Heist went Platinum last year, reflects on the 12 months since the album’s release and his decision to go big in lieu of going home.
I was in Madison, Wisconsin. We were about two-thirds of the way through our first “World Tour,” a title we were beating people over the head with, trying to enforce our premature “stardom” on the world. I was skating around the city, looking for lunch, when Zach called me. And I’ll never forget the way that Zach explained what this deal meant in regards to me.
He said, “Basically, if you sign this deal there is a potential that you will turn into a super star. Your life will change drastically. And once that happens, there is no going back. If we don’t go this direction, there is a ceiling to your career. You can continue to play the same rooms you’ve been playing and have a strong run as an underground rapper. But taking it to the next level will not be attainable. I see positives and negatives to both sides, and will support you either way. What do you want to do”?
I knew immediately that this a decision that would alter my life forever. I knew that getting played on the radio would alienate a core group of fans; that I’d be labeled a sell-out, maybe even a “one hit wonder” if the song got big. But despite those risks, I knew at the core what I wanted.
Macklemore seems like a pretty solid guy, like the type of person who would sing questionable karaoke versions of his own hits: