Beyond the cubicle JUL 28 2011
Allison Arieff argues that companies and their workers should worry less about office design and focus more on how people want to work.
Two other factors often undervalued (and often ignored) in the workplace? Family and time. Architect Iris Regn and artist Rebecca Niederlander have been working to bring these into the conversation by exploring the intersection between creativity and family life in an ongoing collaborative effort they call Broodwork.
Don't be put off by the awkward name. Broodwork suggests that, far from being the hindrance it's often presented as, incorporating family into work can have overwhelmingly positive effects. Regn is trained as an architect but is open enough in her thinking to understand that in the scheme of things, the adjustability of her desk isn't going to have an impact on her creative process nearly as much as what her daughter might say tonight at the dinner table.
"The first impetus [of Broodwork] was to get people to acknowledge interweaving of creative practice and family life," she told me. "Not to have to hide [your family] when you have to go pick up your kid while at a meeting, for example. That raised eyebrow is going away. Yes, you're juggling. That's just part of the deal. When you talk to other parents, everyone knows the deal so why is it that in a professional setting that can't be brought to the table?