Magazine publishers Bonnier and BERG, a London design consultancy, have collaborated on a digital magazine prototype called Mag+. The conceptual device is impressive in its restraint and its truth to form and function.
We find that the graphical page-turning metaphors that you see quite frequently in web-based e-magazine readers are not terribly believable, and they don’t feel very honest to the form of the screen. […] Scrolling systems are more appropriate to what we’re dealing with.
Sing it, brother! Also of note is the way that the video takes the conventional “let me talk over some graphics” screencast and presents it in a much more compelling way.