Retronovation  MAR 09 2009

Retronovation n. The conscious process of mining the past to produce methods, ideas, or products which seem novel to the modern mind. Some recent examples include Pepsi Throwback's use of real sugar, Pepsi Natural's glass bottle, and General Mills' introduction of old packaging for some of their cereals. In general, the local & natural food and farming thing that's big right now is all about retronovation...time tested methods that have been reintroduced to make food that is closer to what people used to eat. (I'm sure there are non-food examples as well, but I can't think of any.)

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