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The Atlantic redesign

posted by Jason Kottke   Oct 13, 2008

The Atlantic is getting a redesign. Changes are already afoot over at the web site and Pentagram’s blog has an extensive look at the magazine’s new look, designed by Michael Bierut, Luke Hayman, and their team. I love the proposed Helvetica cover. The inspiration for the throw-back logo came in part from an appearance of an old issue of the magazine on Mad Men (Bierut is a fan).

BTW, the new cover tells of an article on blogs — Will Blogs Kill Writing? — that you will likely be hearing about from all corners of the web when the issue is released next week.

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