The Atlantic redesign

The Atlantic is getting a redesign. Changes are already afoot over at the web site and Pentagram’s blog has an extensive look at the magazine’s new look, designed by Michael Bierut, Luke Hayman, and their team. I love the proposed Helvetica cover. The inspiration for the throw-back logo came in part from an appearance of an old issue of the magazine on Mad Men (Bierut is a fan).

BTW, the new cover tells of an article on blogs — Will Blogs Kill Writing? — that you will likely be hearing about from all corners of the web when the issue is released next week.

• design
• Helvetica
• lukehayman
• Mad Men
• magazine
• Michael Bierut
• theatlantic