Mad Men typography  OCT 08 2008

Mark Simonson takes an extensive look at the typography of Mad Men and concludes that a surprising amount of the type is set in fonts that either weren't around in the early 60s or weren't yet popular in the US.

Then there is the Gill Sans (c. 1930) problem. Gill is used quite a lot in the series, mainly for Sterling Cooper Advertising's logo and signage. Technically, this is not anachronistic. And the way the type is used -- metal dimensional letters, generously spaced -- looks right. The problem is that Gill was a British typeface not widely available or popular in the U.S. until the 1970s. It's a decade ahead of its time in American type fashions.

There's also the Arial problem in the ending credits.

Read more posts on kottke.org about:
design   Mad Men   marksimonson   TV   typography

this is kottke.org

   Front page
   About + contact
   Site archives

You can follow kottke.org on Twitter, Facebook, Tumblr, Feedly, or RSS.

Ad from The Deck

We Work Remotely

 

Enginehosting

Hosting provided EngineHosting